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All Time 

Branding & Packaging

CLIENT & BRIEF

All Time Plastics Pvt. Ltd. has been a key player in the market for over 50 years. They have multiple plants that produce products at global standards for the international markets. Some of the top brands of Europe and USA work with All Time to create products under their own brand. These range from Flasks to Food Storage to Kitchenware. 

Their consumer facing brand, All Time was created in 2001 and having decided to take a more active role in the Indian Market - the Shah family decided, it was time to create a brand that's on par with their product range and industrial prowess achieved over the last few decades.

With a vision to create a brand that is international in look and feel yet grounded in their values - we worked with the core team at All Time to create a fresh new identity.

All Time Plastics Pvt. Ltd. has been a key player in the market for over 50 years. They have multiple plants that produce products at global standards for the international markets. Some of the top brands of Europe and USA work with All Time to create products under their own brand. These range from Flasks to Food Storage to Kitchenware. 

Their consumer facing brand, All Time was created in 2001 and having decided to take a more active role in the Indian Market - the Shah family decided, it was time to create a brand that's on par with their product range and industrial prowess achieved over the last few decades.

With a vision to create a brand that is international in look and feel yet grounded in their values - we worked with the core team at All Time to create a fresh new identity.

All Time Plastics Pvt. Ltd. has been a key player in the market for over 50 years. They have multiple plants that produce products at global standards for the international markets. Some of the top brands of Europe and USA work with All Time to create products under their own brand. These range from Flasks to Food Storage to Kitchenware. 

Their consumer facing brand, All Time was created in 2001 and having decided to take a more active role in the Indian Market - the Shah family decided, it was time to create a brand that's on par with their product range and industrial prowess achieved over the last few decades.

With a vision to create a brand that is international in look and feel yet grounded in their values - we worked with the core team at All Time to create a fresh new identity.

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Challenge

To refresh the brand identity and redesign the packaging for all their products 

To refresh the brand identity and redesign the packaging for all their products

CONCEPT

CONCEPT

We wanted to break away from the static identity that was boxed in to something much more fluid. We studied the retail spaces in which the brand was physically present and realised there was a huge opportunity for something bold, simple and clear.

We wanted to break away from the static identity that was boxed in to something much more fluid. We studied the retail spaces in which the brand was physically present and realised there was a huge opportunity for something bold, simple and clear.

We wanted to break away from the static identity that was boxed in to something much more fluid. We studied the retail spaces in which the brand was physically present and realised there was a huge opportunity for something bold, simple and clear.

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ABOUT THE LOGO

Building on the concept of 'time' we created the new type led identity to stand out in a busy environment of complex logos and brand marks.

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COLOUR PALETTE

Moving away from their static orange color, we created a bold and vibrant pallette with their product team.

Moving away from their static orange color, we created a bold and vibrant pallette with their product team.

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EASY TODAY, EASY TOMORROW

One of the eternal rules of family life is that every day brings with it a fresh set of challenges and joys that are there to be solved and savoured by all. Every day is different, yet every day is the same. And during the course of that everyday hustle and bustle, every family needs a little help.

With years of focused research and evolved manufacturing techniques, we’ve created products that every family can safely rely on. By using a wide range of high quality raw materials to create products of the highest standards, we provide everyone the most important luxury of all: peace of mind. By exploring a range of eco-friendly materials, from stainless steel to bamboo, we extend our concern for families to the world at large.

From kitchenware to dustbins, from food storage containers to laundry baskets, from kids’ items to bathware, we’ve found myriad ways to dot your home with a simple and enduring presence. From being painstakingly designed to being scientifically produced, All Time products are built to be beautiful but humble, safe but robust, ever-present but ever-subtle.

In spite of the vastness of the range, every All Time product has a common purpose: it’s made to provide joy and convenience to the family. A home is always running and so are the All Time products that help run it. Life might be full of up and downs, but our products will always be there, making life easy today, easy tomorrow.

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TYPOGRAPHY

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THE ALL TIME FAMILY

The All Time Logo was launched on the auspicious occasion of Dussehra in October 2018. 

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© 2018 Thought Over Design

© 2018 Thought Over Design