Connect For

Branding, UX & UI Design

CLIENT & BRIEF

CLIENT & BRIEF

‘Connect For’ is an online platform, committed to connecting change makers with people in need. Kick started by The Rosy Blue Foundation – the aim of this brand is to bring colour and simplicity into an otherwise confusing and dull space.

The concept resonated with our team instantly and we enjoyed working on a fun, engaging and easy-to-remember identity that encouraged people to pledge to take up a cause without pushing any specific issue or agenda. We also made sure that this neutral yet vibrant identity extended seamlessly into our design for the website.

‘Connect For’ is an online platform, committed to connecting change makers with people in need. Kick-started by the Rosy Blue Foundation – the aim for this brand is to bring colour and simplicity into an otherwise confusing and dull space.

The concept resonated with our team instantly and we enjoyed working on a fun, engaging and easy-to-remember identity that encouraged people to pledge to take up a cause without pushing any specific issue or agenda. We also made sure that this neutral yet vibrant identity extended seamlessly to our design for the website.

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COLOUR PALETTE

CLIENT

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BRAND EXTENSION

BRAND EXTENSION

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We needed to create a website that was engaging for audiences of all ages, but was easy enough for even school children to navigate.

We needed to create a website that was engaging for audiences of all ages, but was easy enough for even school children to navigate.

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ICONOGRAPHY & ILLUSTRATIONS

ICONOGRAPHY & ILLUSTRATIONS

We realised, early on, that the content on this platform had the potential to become very heavy and technical. With this in mind, special care was taken to develop a bright, branded style for icons and illustrations to break the monotony and support information.

We realised, early on, that the content on this platform had the potential to become very heavy and technical. With this in mind, special care was taken to develop a bright, branded style for icons and illustrations to break the monotony and support information.

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CLIENTS SPEAK

“We had an incredible experience working with the TOD team, especially Anushka & Aakansha. They were so detail oriented, and organised in their processes, that we felt sure we were in safe hands as soon as we started working with them. 

They almost intuitively understood what we were looking for with this project, and we couldn’t have imagined a better end product!

They almost intuitively understood what we were looking for with this project, and we couldn’t have imagined a better end product!

They were so committed and easy to work with, we never had to worry about deadlines or delays when it came to expecting results from them. The best part was, they had a lot of suggestions and input, which we had never even considered, and all in all the branding for ConnectFor completely surpassed all our expectations!”

Shloka Mehta
Founder, Connect For

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© 2018 Thought Over Design

© 2018 Thought Over Design