There is a troubling number of irregular transactions within the Indian Real Estate sector. Complex laws and procedures, large sums of money involved, and a lack of transparency in government offices virtually ensure that rampant corruption is the norm. Furthermore, buyers are often unaware of the complexities of real estate. Cleaning up the real estate sector in India is an extremely difficult task.
Dr. Anosh Agarwal had just been through an ordeal concerning one of his properties, and in true innovator style, felt that technology could address the problem. He had worked with us before and decided to give us a call.
“Today, if you need to get information about your property, there’s no way to do so.” The team had already built the underlying technology that fetches data right from government records, but it wasn’t a product just yet. After a few conversations, we arrived at the singular intention that would drive Maatrum.
‘Maatrum’ means ‘transformation’ in Tamil, and when we began to build the brand’s identity, we decided against reminding people of real estate, and chose to play with the concept of transformation instead. Trust plays a huge part in such a sector, so we decided that we would focus on that too.
Maatrum was a pioneering product in an undefined category. The audience it was targeting didn’t even know they needed Maatrum until it was too late. The first step to solving this mammoth problem was making the right information available at the right time in a manner that was easily understandable.
Maatrum wanted to guide people through the labyrinthine process of buying real estate. We made this easier by giving people visual representations of the Forms they would have to fill and including tips on what exactly they had to fill-in and where.
The all encompassing Property Report, specifically designed to turn any unease associated with the property, to peace of mind.
We designed a back-end dashboard to paint a real-time picture of what was happening at Maatrum HQ. In the fast paced startup world this helped the team gain clarity into assignments and learn how the business was performing.
Our work with Maatrum is ongoing and we’re learning more as we go along. Real estate fraud is a systemic problem and failure occurs at multiple points. There are no quick fixes, but Maatrum is committed to the cause and so are we.