Maatrum

Branding, UX & UI Design

DESIGN BRIEF

DESIGN BRIEF

DESIGN BRIEF

There is a troubling number of irregular transactions within the Indian Real Estate sector. Complex laws and procedures, large sums of money involved, and a lack of transparency in government offices virtually ensure that rampant corruption is the norm. Furthermore, buyers are often unaware of the complexities of real estate. Cleaning up the real estate sector in India is an extremely difficult task.

Dr. Anosh Agarwal had just been through an ordeal concerning one of his properties, and in true innovator style, felt that technology could address the problem. He had worked with us before and decided to give us a call.

“Today, if you need to get information about your property, there’s no way to do so.” The team had already built the underlying technology that fetches data right from government records, but it wasn’t a product just yet. After a few conversations, we arrived at the singular intention that would drive Maatrum.

Objective
Objective

How do you significantly reduce real estate fraud?

How do you significantly reduce real estate fraud?

THE BRAND

THE BRAND

THE BRAND

‘Maatrum’ means ‘transformation’ in Tamil, and when we began to build the brand’s identity, we decided against reminding people of real estate, and chose to play with the concept of transformation instead. Trust plays a huge part in such a sector, so we decided that we would focus on that too.

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THE PRODUCT

THE PRODUCT

THE PRODUCT

Maatrum was a pioneering product in an undefined category. The audience it was targeting didn’t even know they needed Maatrum until it was too late. The first step to solving this mammoth problem was making the right information available at the right time in a manner that was easily understandable.

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SIMIPLIFIED COMMUNICATION

SIMIPLIFIED COMMUNICATION

SIMIPLIFIED COMMUNICATION

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GUIDED JOURNEY

GUIDED JOURNEY

GUIDED JOURNEY

Maatrum wanted to guide people through the labyrinthine process of buying real estate. We made this easier by giving people visual representations of the Forms they would have to fill and including tips on what exactly they had to fill-in and where. 

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THE PROPERTY REPORT

THE PROPERTY REPORT

THE PROPERTY REPORT

The all encompassing Property Report, specifically designed to turn any unease associated with the property, to peace of mind.

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MAATRUM ADMIN PANEL

MAATRUM ADMIN PANEL

MAATRUM ADMIN PANEL

We designed a back-end dashboard to paint a real-time picture of what was happening at Maatrum HQ. In the fast paced startup world this helped the team gain clarity into assignments and learn how the business was performing.

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Our work with Maatrum is ongoing and we’re learning more as we go along. Real estate fraud is a systemic problem and failure occurs at multiple points. There are no quick fixes, but Maatrum is committed to the cause and so are we.

CLIENTS SPEAK

CLIENTS SPEAK

 "Simplifying the domain of legal verification for real estate was not a run-of-the-mill design project.

They kept challenging us to think deep about the product. At the end of the project, we truly felt Anushka, Rishabh and team were part of Team Maatrum.”

They kept challenging us to think deep about the product. At the end of the project, we truly felt Anushka, Rishabh and team were part of Team Maatrum.”

Anosh Agarwal
CEO, Maatrum

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© 2018 Thought Over Design

© 2018 Thought Over Design