NITCO

App Design

CLIENT & BRIEF

NITCO, established in 1953, is among the top premium tile companies in India. The Company manufactures a vast portfolio of tiles (floor and wall), marble, mosaic and metal craft.

Their primary facility is based in Silvasa - a giant factory that is home to thousands of tons of marble blocks from around the world. Marble is viewed as a luxury product and touch and feel plays a vital role in influencing a purchase. So the Silvasa plant often hosts architects and homeowners looking to buy the finest natural stone.

However, NITCO realised that not many architects outside of Maharashtra visit their yard in Silvasa. They tended to look for marble within city limits. For a company that was well known across India, this needed to be addressed.

On further inspection, we learned that architects and influencers were not fully aware of the range of the marble available or the extent and strength of their process.

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Objective

Help position NITCO as a design partner for architects


Help position NITCO as a design partner for architects


Help position NITCO as a design partner for architects


Help position NITCO as a design partner for architects


WHAT WE DID:

WHAT WE DID:

We worked with our production partners at The Vibe to produce a short film that showed that NITCO is:

1.

1.

In sync with an architect’s tastes
and requirements

The visual language was loud and often hindered the consumer from viewing the product closely.

2.

2.

Has the best technology and processes
to make stellar marble

Has the best technology 
to make stellar marble

The pictures themselves were noisy and competed with each other for attention.

3.

3.

Helps overcome the challenges involved in installation

The navigation tools didn’t cater to different browsing patterns.

THE VIDEO

HELPING YOU ACHIEVE YOUR VISION

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MARBLE WAITING TO BE CRAFTED

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© 2018 Thought Over Design

© 2018 Thought Over Design