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Coffee Sprinkles
Coffee Sprinkles

Packaging

Our clients and long time collaborators at Snapin, are always innovating and finding new ways to 'add flavour' to your daily life. Dhruv and Vishal were passionate about understanding the market from a new lens and finding an insight that can take them on a brand new journey. 

After heavily researching the coffee consumption market, they realised that people in India are increasing their coffee consumption and capuccino's and cold coffees are a very popular form of consuming coffee whether at home or at the office. 

Coffee Sprinkles, is an outcome of over two years of their research and development which we were lucky to be a part of. (They even tested the product on us through various phases - and we're not complaining!) 

Coffee Sprinkles is an absolutely fantastic and luscious addition to your everyday coffee. Given that Snapin uses the best ingredients from all over the world to create these flavours, this product sits in a mass-premium segment. 

We designed the packaging to be extremely luxurious, working with  a specialised photographer to create the visual language for each flavour. We hope this makes you drool as much as we've been drooling over it !

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Challenge

How do you design for a new product that doesn't specifically belong to an existing category?

How do you design for a new product that doesn't specifically belong to an existing category?

PHOTOGRAPHY

PHOTOGRAPHY

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COLOUR PALETTE

COLOUR PALETTE

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PACKAGING

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© 2018 Thought Over Design

© 2018 Thought Over Design