We’re Building a New Generation of Challenger Brands in India
Thought Over Design is a Brand Strategy and Design Studio.
We work closely with entrepreneurs and leaders to translate their
business vision into brands of tomorrow.
Thought Over Design is a Brand Strategy and Design Studio. We work closely with entrepreneurs and leaders to translate their business vision into brands of tomorrow.
Thought Over Design is a Brand Strategy and Design Studio.
We work closely with entrepreneurs and leaders to translate their business vision into brands of tomorrow.
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Our Work
BRANDING, PACKAGING
Hocco, an ice cream brand from one of India’s most renowned makers, partnered with us to bring seasonal stories to life — from the viral Aamchi Box celebrating mango season to the Modak Ice Cream Box inspired by festive traditions — giving ice cream a fresh cultural twist.
BRAND CAMPAIGN, CREATIVE DIRECTION, SCRIPT WRITING
Ugaoo is India’s leading D2C brand that believes that bringing a plant home is not an end but a start of a journey, a journey towards better connections with nature and our inner selves. To bring this philosophy to life, we partnered with the iconic Jackie Shroff for a brand campaign featuring a series of films and a launch photoshoot.
Ugaoo is India’s leading D2C brand that believes that bringing a plant home is not an end but a start of a journey, a journey towards better connections with nature and our inner selves. To bring this philosophy to life, we partnered with the iconic Jackie Shroff for a brand campaign featuring a series of films and a launch photoshoot.
STRATEGY, NAMING, BRANDING, PACKAGING, UI / UX
We teamed up with Shashank Mehta for his mission to clean up the food industry. This has been one of our most spoken about and rebellious rebrands and we're thrilled to see the brand succeed with every new product launch!
STRATEGY, BRANDING, PACKAGING, CREATIVE DIRECTION
HK Vitals by HealthKart has transformed India’s health supplement landscape. We redefined their brand and created a unified identity—anchored in health, knowledge, and research-driven innovation. Take a look at the comprehensive rebrand we worked on as their long-term brand partners.
This is us and we'd like to be honest.
We can’t do everything. But we do a few things well.
This is us and we'd like to be honest. We can’t do everything. But we do a few things well.
So nope, we’re not a cool 360° agency that can do magic tricks.
Infact, some people confuse us for being a social media agency.
We just want to clarify, that we’re not.
So nope, we’re not a cool 360° agency that can do magic tricks. Infact, some people confuse us for being a social media agency.
We just want to clarify, that we’re not.
We're Growing!
Thought Over Design is hiring. If you’re ready to build purposeful work with people who care — take a look at our open positions.
We’re Growing!
Thought Over Design is hiring. If you’re ready to build purposeful
work with people who care, take a look at our open positions.
Join Us
Join Us
If you're open, curious, inspired and up for collaborating with some of the most amazing people out there, take a look at our open positions!
If you're open, curious, inspired and up for collaborating with some of the most amazing people out there, take a look at our open positions!
Businesses we've worked with
Businesses we've
worked with
Hear it from our clients
Shashank Mehta - The Whole Truth
Ankit Chona - Hocco
Siddhant Bhalinge - Ugaoo
From the Founder
"I am deeply inspired by entrepreneurs changing the landscape of consumer brands in India. India is a complex nation and these entrepreneurs have a lot to navigate. I enjoy working closely with founders and leadership teams to redefine the possibilities & potential of brand in India."
Journal
Musings and ideas from Team Thought Over Design.
Building Brands with Purpose
Building Brands with Purpose
© 2021 Thought Over Design
© 2021 Thought Over Design