We’re Building a New Generation
of Challenger Brands in India

We’re Building a New Generation of Challenger Brands in India

We’re Building
New Generation of Challenger Brands
in India

Thought Over Design is a Brand Strategy and Design Studio.
We work closely with entrepreneurs and leaders to translate their
business vision into brands of tomorrow.

Thought Over Design is a Brand Strategy and Design Studio. We work closely with entrepreneurs and leaders to translate their business vision into brands of tomorrow.

Thought Over Design is a Brand Strategy
and Design Studio. 
We work closely with entrepreneurs and leaders to translate their business vision into brands of tomorrow.

Ugaoo

STRATEGY, BRAND IDENTITY, PACKAGING

Ugaoo is India’s leading D2C #urbangardening brand that believes that bringing a plant home is not an end but a start of a journey, a journey towards better connections with nature and our inner selves. ⁠We worked closely with the founder, Siddhant Balinge, and his team to arrive at a brand purpose, new brand narrative & identity and visual language that ties to the very heart of the brand and the people it caters to. 

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The Whole Truth

STRATEGY, NAMING, BRANDING, PACKAGING, UI / UX

We teamed up with Shashank Mehta for his mission to clean up the food industry. This has been one of our most spoken about and rebellious rebrands and we're thrilled to see the brand succeed with every new product launch!

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Nykaa

BRAND IDENTITY, PACKAGING, UI / UX

Redefining the Nykaa identity for Falguni Nayar’s brainchild. Trust us, when we rebranded Nykaa back in 2015 we did not know this brand would IPO on the Indian Stock Exchange. From start-up to unicorn, we are over the moon!

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Evo Foods

STRATEGY, BRANDING, PACKAGING, UI / UX

Strategy,  Branding, Packaging, UI / UX

Nothing has given us more joy than working with Shraddha Bhansali & Kartik Dixit of Evo Foods. Evo is on a mission to create the next generation of plant based substitutes for animal products. And it all starts with an egg!

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LoveLocal

BRANDING, UI / UX

Branding, UI / UX

Akanksha Hazari is a force to reckon with. Upto date she led the largest round ever raised by a Solo Woman Tech Founder in India. We're honoured to have rebranded LoveLocal and presently work as design partners for both their B2C and B2B apps.

Case Study Coming Soon

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Isharya.com

UI / UX

Founded and creatively led by Gauri Tandon, this fashion jewellery brand is making waves in India and globally. We worked closely with Gauri and her team to reimagine the ecommerce website for the brand.

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Bewakoof

STRATEGY, BRAND IDENTITY, PACKAGING, UI / UX

Launched in 2012, Bewakoof is an online first D2C fashion brand has served 6 million customers till date and continues to add over one lakh new customers every month. We worked with the founder, Prabhkiran Singh, to rebrand Bewakoof.com in sync with their fundraise and plans to ramp up on brand marketing in 2021.

Case Study Coming Soon

Case Study Coming Soon

DSC_0918

This is us and we'd like to be honest.
We can’t do everything. But we do a few things well.

This is us and we'd like to be honest.
We can’t do everything. But we do a few things well.

So nope, we’re not a cool 360° agency that can do magic tricks.
Infact, some people confuse us for being a social media agency.
We just want to clarify, that we’re not.

So nope, we’re not a cool 360° agency that can do magic tricks. Infact, some people confuse us for being a social media agency. We just want to clarify, that we’re not.

Brand Strategy

Immersions, Qualitative Research, Workshops, Brand Purpose, Brand Manifesto

Immersions
Qualitative Research
Workshops
Brand Purpose
Brand Manifesto

Brand Design

Brand Personality, Tone of Voice, Identity Design,
Illustration, Animation,
Brand Guidelines 

Brand Personality
Tone of Voice
Identity Design
Illustration
Animation
Brand Guidelines 

Packaging Design

Product Nomenclature, Packaging Design, Visual Design Systems, Unboxing Experiences

Product Nomenclature
Packaging Design
Visual Design Systems
Unboxing Experiences

UI / UX Design

UI / UX Design

Brand Websites
Ecommerce Websites
App Design

Communication

Instagram Branding, Design for Digital Ads, Emailers, Campaign Videos, Animated and Explainer Videos

Instagram Branding
Design for Digital Ads
Emailers
Campaign Videos
Animated and Explainer Videos

Visual Direction

Conceptualization, Ideation and Creative Direction for Photography, Videography and Campaigns

Conceptualization
Ideation
Creative Direction
Photography
Videography
Campaigns

DSC_0918

This is us and we'd like to be honest.
We can’t do everything. But we do a few things well.

This is us and we'd like to be honest.
We can’t do everything. But we do a few things well.

So nope, we’re not a cool 360° agency that can do magic tricks.
Infact, some people confuse us for being a social media agency.
We just want to clarify, that we’re not.

So nope, we’re not a cool 360° agency that can do magic tricks. Infact, some people confuse us for being a social media agency. We just want to clarify, that we’re not.

Brand Strategy

Brand Strategy

Immersions
Qualitative Research
Workshops
Brand Purpose
Brand Manifesto

Immersions
Qualitative Research
Workshops
Brand Purpose
Brand Manifesto

Communication

Communication

Instagram Branding
Design for Digital Ads
Emailers
Campaign Videos
Animated and Explainer Videos

Instagram Branding, 
Design for Digital Ads, 
Campaign Videos, Animated and Explainer Videos, Emailers

Brand Design

Brand Design

Brand Personality
Tone of Voice
Identity Design
Illustration
Animation,
Brand Guidelines 

Brand Personality
Tone of Voice
Identity Design
Illustration
Animation
Brand Guidelines 

Visual Direction

Visual Direction

Conceptualization
Ideation
Creative Direction
Photography
Videography
Campaigns

Conceptualization
Ideation
Creative Direction
Photography
Videography
Campaigns

Packaging Design

Packaging Design

Product Nomenclature
Packaging Design
Visual Design Systems
Unboxing Experiences

Product Nomenclature
Packaging Design
Visual Design Systems
Unboxing Experiences

UI / UX Design

UI / UX Design

Brand Websites
Ecommerce Websites
App Design

Brand Websites
Ecommerce Websites
App Design

From the Founder

"I am deeply inspired by entrepreneurs changing the landscape of consumer brands in India. India is a complex nation and these entrepreneurs have a lot to navigate. I enjoy working closely with founders and leadership teams to redefine the possibilities & potential of brand in India."

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Watch these videos for Anushka's point of view and our approach to building brands.

Watch these videos for Anushka's point of view and our approach to building brands.

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Passion Projects

Inspired by conversations that truly matter to us.

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Building Brands with Purpose

Building Brands with Purpose

© 2021 Thought Over Design

© 2021 Thought Over Design