We’re Building the
Next Generation of
Consumer Brands in India

We’re Building the
Next Generation of
Consumer Brands in India

Thought Over Design is a Brand Strategy and Design Studio.
We work closely with entrepreneurs and leaders to translate their
business vision into brands of tomorrow.

Thought Over Design is a Brand Strategy and Design Studio.
We work closely with entrepreneurs and leaders to translate their business vision into brands of tomorrow.

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The Whole Truth

Strategy, Naming, Branding, Packaging, UI / UX

We teamed up with Shashank Mehta for his mission to clean up the food industry. This has been one of our most spoken about and rebellious rebrands and we're thrilled to see the brand succeed with every new product launch!

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Nykaa

Brand Identity, Packaging, UI / UX

Redefining the Nykaa identity for Falguni Nayar’s brainchild. Trust us, when we rebranded Nykaa back in 2015 we did not know this brand would IPO on the Indian Stock Exchange. From start-up to unicorn, we are over the moon!

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Evo Foods

Strategy,  Branding, Packaging, UI / UX

Nothing has given us more joy than working with Shraddha Bhansali & Kartik Dixit of Evo Foods. Evo is on a mission to create the next generation of plant based substitutes for animal products. And it all starts with an egg!

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LoveLocal

Branding, UI / UX

Akanksha Hazari is a force to reckon with. Upto date she led the largest round ever raised by a Solo Woman Tech Founder in India. We're honoured to have rebranded LoveLocal and presently work as design partners for both their B2C and B2B apps.

Case Study Coming Soon

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Isharya.com

UI / UX

Founded and creatively led by Gauri Tandon, this fashion jewellery brand is making waves in India and globally. We worked closely with Gauri and her team to reimagine the ecommerce website for the brand.

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Bewakoof

Strategy, Brand Identity, Packaging, UI / UX

Launched in 2012, Bewakoof is an online first D2C fashion brand has served 6 million customers till date and continues to add over one lakh new customers every month. We worked with the founder, Prabhkiran Singh, to rebrand Bewakoof.com in sync with their fundraise and plans to ramp up on brand marketing in 2021.

Case Study Coming Soon

Case Study Coming Soon

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We can’t do everything.
But we do a few things well.

We can’t do everything.
But we do a few things well.

So nope, we’re not a cool 360° agency that can do magic tricks. Infact, some people confuse us for being a social media agency. We just want to clarify, that we’re not.

So nope, we’re not a cool 360° agency that can do magic tricks. Infact, some people confuse us for being a social media agency. We just want to clarify, that we’re not.

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home-services

Brand Strategy

Brand Strategy

Brand Immersions

Qualitative Research


Brand Workshops

Crafting Brand Purpose


Brand Narrative & Manifesto

Brand Immersions

Qualitative Research


Brand Workshops

Crafting Brand Purpose


Brand Narrative & Manifesto

Brand Creation

Brand Creation

Brand Personality

Brand Tone of Voice

Brand Identity Design

Illustration & Animation

Brand Guidelines 

Brand Personality

Brand Tone of Voice

Brand Identity Design

Illustration & Animation

Brand Guidelines 

Packaging Design

Packaging Design

Product Nomenclature

Packaging Design

Visual Design Systems

Unboxing Experiences

Product Nomenclature

Packaging Design

Visual Design Systems

Unboxing Experiences

Creative Direction

Creative Direction

Campaign Conceptualization

Defining Brand Photography

Art Directing Shoots

Campaign Conceptualization

Defining Brand Photography

Art Directing Shoots

UI / UX Design

UI / UX Design

Brand & Ecommerce Enabled Websites

App Design

Brand & Ecommerce Enabled Websites

App Design

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Journal

Journal

Home to some of our passion projects that have been inspired by our point of view and conversations that truly matter to us.

Home to some of our passion projects that have been inspired by our point of view and conversations that truly matter to us.

Project Spotlight

Project Spotlight

Sanity
Crafting the narrative, identity and packaging for a women's hygiene brand
Rainmaker
Brand Identity for an app that blends cryptocurrency and fantasy gaming
Be Bodywise
Branding and packaging for a health and wellness revolution
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Our founder and creative director, Anushka Sani is extremely passionate about building brands in India. 


Our founder and creative director, Anushka Sani is extremely passionate about building brands in India.

Watch these videos for her point of view and our approach to building brands.

Watch these videos for her point of view and our approach to building brands.

In conversation with
Shashank Mehta of The Whole Truth
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Unboxing experience Tipsy Tiger a new cocktail brand
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Networking Now
Business Booster with Shaan Khanna
In conversation with
Mansi Reddy of Mason and Co

New Business

New Business

info@thoughtoverdesign.com

info@thoughtoverdesign.com

Follow Us

Follow Us

© 2021 Thought Over Design

© 2021 Thought Over Design