Celebrating 10 years of TOD

As we hit the milestone of a decade, we’d love for you to meet the team and get to know the people behind the work you see. We’re also hiring for various roles to add to our team.

Join Our Team

The Whole Truth

STRATEGY, NAMING, BRANDING, PACKAGING, UI / UX

We teamed up with Shashank Mehta for his mission to clean up the food industry. This has been one of our most spoken about and rebellious rebrands and we're thrilled to see the brand succeed with every new product launch!

The Whole Truth Case Study

Ugaoo

STRATEGY, BRAND IDENTITY, PACKAGING, LAUNCH CAMPAIGN

Ugaoo is India’s leading D2C #urbangardening brand that believes that bringing a plant home is not an end but a start of a journey, a journey towards better connections with nature and our inner selves. ⁠We worked closely with the founder, Siddhant Balinge, and his team to arrive at a brand purpose, new brand narrative & identity and visual language that ties to the very heart of the brand and the people it caters to. 

Ugaoo Case Study

Nykaa

BRAND IDENTITY, PACKAGING, UI / UX

Redefining the Nykaa identity for Falguni Nayar’s brainchild. Trust us, when we rebranded Nykaa back in 2015 we did not know this brand would IPO on the Indian Stock Exchange. From start-up to unicorn, we are over the moon!

Nykaa Case Study

Cityflo

STRATEGY, BRAND MANIFESTO, BRANDING, PHOTOGRAPHY, VIDEOGRAPHY

Cityflo is a transportation service provider based in Mumbai, focused on revolutionising the daily commute experience for urban commuters with a commitment to offering convenient, comfortable, and reliable bus services. Cityflo approached us to refresh their visual identity and brand language, as they aimed to revitalize their overall brand image. We worked closely with Cityflo to understand their vision and values, and crafted a new visual identity that captured their essence while resonating with their target audience. 

Cityflo Case Study

Sleepycat

STRATEGY, REBRAND, VISUAL LANGUAGE, REBRAND CAMPAIGN

Kabir Siddiq is dedicated to getting people to rest and sleep better. Sleepycat is a D2C sleep solutions company that he started a few years ago with 1 product - a mattress. It has now grown to offer a range of products for sleep & comfort. We worked with Kabir to relook at how the brand was positioned in the market and to infuse a relevant, fresh new look & personality across identity, product & content to make it stand out amongst a sea of similar brands.

Sleepycat Case Study

Evo Foods

Nothing has given us more joy than working with Shraddha Bhansali & Kartik Dixit of Evo Foods. Evo is on a mission to create the next generation of plant based substitutes for animal products. And it all starts with an egg!

Evo Foods Case Study

Isharya.com

Founded and creatively led by Gauri Tandon, this fashion jewellery brand is making waves in India and globally. We worked closely with Gauri and her team to reimagine the ecommerce website for the brand.

Isharya Case Study

Bewakoof

Launched in 2012, Bewakoof is an online first D2C fashion brand has served 6 million customers till date and continues to add over one lakh new customers every month. We worked with the founder, Prabhkiran Singh, to rebrand Bewakoof.com in sync with their fundraise and plans to ramp up on brand marketing in 2021.

Bewakoof Case Study

From the Founder

"I am deeply inspired by entrepreneurs changing the landscape of consumer brands in India. India is a complex nation and these entrepreneurs have a lot to navigate. I enjoy working closely with founders and leadership teams to redefine the possibilities & potential of brand in India."

Anushka Sani, Founder & Creative Director

Journal

Musings and ideas from Team Thought Over Design.