We’re Building a New Generation
of Challenger Brands in India
We’re Building a New Generation of Challenger Brands in India
We’re Building a New Generation of Challenger Brands in India
Thought Over Design is a Brand Strategy and Design Studio.
We work closely with entrepreneurs and leaders to translate their
business vision into brands of tomorrow.
Thought Over Design is a Brand Strategy and Design Studio. We work closely with entrepreneurs and leaders to translate their business vision into brands of tomorrow.
Thought Over Design is a Brand Strategy and Design Studio.
We work closely with entrepreneurs and leaders to translate their business vision into brands of tomorrow.
Winner: ET Brand Equity Shark Awards 2022 - Best Re-Launch Campaign
Winner: ET Brand Equity Shark Awards 2022 - Best Re-Launch Campaign
Ugaoo
STRATEGY, BRAND IDENTITY, PACKAGING, LAUNCH CAMPAIGN
Ugaoo is India’s leading D2C #urbangardening brand that believes that bringing a plant home is not an end but a start of a journey, a journey towards better connections with nature and our inner selves. We worked closely with the founder, Siddhant Balinge, and his team to arrive at a brand purpose, new brand narrative & identity and visual language that ties to the very heart of the brand and the people it caters to.
Sensing
BRAND MANIFESTO, PACKAGING, WEBSITE, PHOTOGRAPHY & VIDEOGRAPHY
Sensing is a line of innovative, skin-smart capsule clothing that is skin and planet friendly. Together with the founders, Humera & Riyaz Tamboli, we embarked on an exciting journey to launch Sensing, an innovative line of capsule clothing that's kind to both your skin and the planet. Our mission was to ignite a spark in people to be more mindful of what they wear and the impact it has on the environment. We worked closely with Sensing to bring their purpose to life, crafting engaging touchpoints that embodied their values and left a lasting impression on their audience.
The Whole Truth
STRATEGY, NAMING, BRANDING, PACKAGING, UI / UX
We teamed up with Shashank Mehta for his mission to clean up the food industry. This has been one of our most spoken about and rebellious rebrands and we're thrilled to see the brand succeed with every new product launch!
Nykaa
BRAND IDENTITY, PACKAGING, UI / UX
Redefining the Nykaa identity for Falguni Nayar’s brainchild. Trust us, when we rebranded Nykaa back in 2015 we did not know this brand would IPO on the Indian Stock Exchange. From start-up to unicorn, we are over the moon!
Sleepycat
STRATEGY, REBRAND, VISUAL LANGUAGE, REBRAND CAMPAIGN
Kabir Siddiq is dedicated to getting people to rest and sleep better. Sleepycat is a D2C sleep solutions company that he started a few years ago with 1 product - a mattress. It has now grown to offer a range of products for sleep & comfort. We worked with Kabir to relook at how the brand was positioned in the market and to infuse a relevant, fresh new look & personality across identity, product & content to make it stand out amongst a sea of similar brands.
Evo Foods
STRATEGY, BRANDING, PACKAGING, UI / UX
STRATEGY, BRANDING, PACKAGING, UI / UX
Nothing has given us more joy than working with Shraddha Bhansali & Kartik Dixit of Evo Foods. Evo is on a mission to create the next generation of plant based substitutes for animal products. And it all starts with an egg!
Isharya.com
UI / UX
UI / UX
Founded and creatively led by Gauri Tandon, this fashion jewellery brand is making waves in India and globally. We worked closely with Gauri and her team to reimagine the ecommerce website for the brand.
Bewakoof
STRATEGY, BRAND IDENTITY, PACKAGING, UI / UX
STRATEGY, BRAND IDENTITY, PACKAGING, UI / UX
Launched in 2012, Bewakoof is an online first D2C fashion brand has served 6 million customers till date and continues to add over one lakh new customers every month. We worked with the founder, Prabhkiran Singh, to rebrand Bewakoof.com in sync with their fundraise and plans to ramp up on brand marketing in 2021.
This is us and we'd like to be honest.
We can’t do everything. But we do a few things well.
This is us and we'd like to be honest.
We can’t do everything. But we do a few things well.
So nope, we’re not a cool 360° agency that can do magic tricks.
Infact, some people confuse us for being a social media agency.
We just want to clarify, that we’re not.
So nope, we’re not a cool 360° agency that can do magic tricks. Infact, some people confuse us for being a social media agency. We just want to clarify, that we’re not.
Brand Strategy
Brand Strategy
Immersions
Qualitative Research
Workshops
Brand Purpose
Brand Manifesto
Immersions
Qualitative Research
Workshops
Brand Purpose
Brand Manifesto
Communication
Communication
Instagram Branding
Design for Digital Ads
Emailers
Campaign Videos
Animated and Explainer Videos
Instagram Branding,
Design for Digital Ads,
Campaign Videos, Animated and Explainer Videos, Emailers
Brand Design
Brand Design
Brand Personality
Tone of Voice
Identity Design
Illustration
Animation,
Brand Guidelines
Brand Personality
Tone of Voice
Identity Design
Illustration
Animation
Brand Guidelines
Visual Direction
Visual Direction
Conceptualization
Ideation
Creative Direction
Photography
Videography
Campaigns
Conceptualization
Ideation
Creative Direction
Photography
Videography
Campaigns
Packaging Design
Packaging Design
Product Nomenclature
Packaging Design
Visual Design Systems
Unboxing Experiences
Product Nomenclature
Packaging Design
Visual Design Systems
Unboxing Experiences
UI / UX Design
UI / UX Design
Brand Websites
Ecommerce Websites
App Design
Brand Websites
Ecommerce Websites
App Design
From the Founder
"I am deeply inspired by entrepreneurs changing the landscape of consumer brands in India. India is a complex nation and these entrepreneurs have a lot to navigate. I enjoy working closely with founders and leadership teams to redefine the possibilities & potential of brand in India."
Watch these videos for Anushka's point of view and our approach to building brands.
Watch these videos for Anushka's point of view and our approach to building brands.
Journal
Musings and ideas from Team Thought Over Design.
Building Brands with Purpose
Building Brands with Purpose
© 2021 Thought Over Design
© 2021 Thought Over Design