We’re Building a New Generation of Challenger Brands in India
Thought Over Design is a Brand Strategy and Design Studio.
We work closely with entrepreneurs and leaders to translate their
business vision into brands of tomorrow.
Thought Over Design is a Brand Strategy and Design Studio. We work closely with entrepreneurs and leaders to translate their business vision into brands of tomorrow.
Thought Over Design is a Brand Strategy and Design Studio.
We work closely with entrepreneurs and leaders to translate their business vision into brands of tomorrow.
Celebrating 10 years of TOD
As we hit the milestone of a decade, we’d love for you to meet the team and get to know the people behind the work you see. We’re also hiring for various roles to add to our team.
The Whole Truth
STRATEGY, NAMING, BRANDING, PACKAGING, UI / UX
We teamed up with Shashank Mehta for his mission to clean up the food industry. This has been one of our most spoken about and rebellious rebrands and we're thrilled to see the brand succeed with every new product launch!
Winner: ET Brand Equity Shark Awards 2022 - Best Re-Launch Campaign
Winner: ET Brand Equity Shark Awards 2022 - Best Re-Launch Campaign
Ugaoo
STRATEGY, BRAND IDENTITY, PACKAGING, LAUNCH CAMPAIGN
Ugaoo is India’s leading D2C #urbangardening brand that believes that bringing a plant home is not an end but a start of a journey, a journey towards better connections with nature and our inner selves. We worked closely with the founder, Siddhant Balinge, and his team to arrive at a brand purpose, new brand narrative & identity and visual language that ties to the very heart of the brand and the people it caters to.
Nykaa
BRAND IDENTITY, PACKAGING, UI / UX
Redefining the Nykaa identity for Falguni Nayar’s brainchild. Trust us, when we rebranded Nykaa back in 2015 we did not know this brand would IPO on the Indian Stock Exchange. From start-up to unicorn, we are over the moon!
Cityflo
STRATEGY, BRAND MANIFESTO, BRANDING, PHOTOGRAPHY, VIDEOGRAPHY
Cityflo is a transportation service provider based in Mumbai, focused on revolutionising the daily commute experience for urban commuters with a commitment to offering convenient, comfortable, and reliable bus services. Cityflo approached us to refresh their visual identity and brand language, as they aimed to revitalize their overall brand image. We worked closely with Cityflo to understand their vision and values, and crafted a new visual identity that captured their essence while resonating with their target audience.
Sleepycat
STRATEGY, REBRAND, VISUAL LANGUAGE, REBRAND CAMPAIGN
Kabir Siddiq is dedicated to getting people to rest and sleep better. Sleepycat is a D2C sleep solutions company that he started a few years ago with 1 product - a mattress. It has now grown to offer a range of products for sleep & comfort. We worked with Kabir to relook at how the brand was positioned in the market and to infuse a relevant, fresh new look & personality across identity, product & content to make it stand out amongst a sea of similar brands.
Evo Foods
STRATEGY, BRANDING, PACKAGING, UI / UX
STRATEGY, BRANDING, PACKAGING, UI / UX
Nothing has given us more joy than working with Shraddha Bhansali & Kartik Dixit of Evo Foods. Evo is on a mission to create the next generation of plant based substitutes for animal products. And it all starts with an egg!
Isharya.com
UI / UX
UI / UX
Founded and creatively led by Gauri Tandon, this fashion jewellery brand is making waves in India and globally. We worked closely with Gauri and her team to reimagine the ecommerce website for the brand.
Bewakoof
STRATEGY, BRAND IDENTITY, PACKAGING, UI / UX
STRATEGY, BRAND IDENTITY, PACKAGING, UI / UX
Launched in 2012, Bewakoof is an online first D2C fashion brand has served 6 million customers till date and continues to add over one lakh new customers every month. We worked with the founder, Prabhkiran Singh, to rebrand Bewakoof.com in sync with their fundraise and plans to ramp up on brand marketing in 2021.
This is us and we'd like to be honest.
We can’t do everything. But we do a few things well.
This is us and we'd like to be honest.
We can’t do everything. But we do a few things well.
So nope, we’re not a cool 360° agency that can do magic tricks.
Infact, some people confuse us for being a social media agency.
We just want to clarify, that we’re not.
So nope, we’re not a cool 360° agency that can do magic tricks. Infact, some people confuse us for being a social media agency.
We just want to clarify, that we’re not.
We believe that branding begins with culture.
Branding and design doesn't exist in a vacuum. Brands become relevant and enduring in a fluid world when they learn from culture. At Thought Over Design, we've crafted an approach that helps us bring in research and insights that can inform branding. Take a look at the thinking behind our strategic processes.
From the Founder
"I am deeply inspired by entrepreneurs changing the landscape of consumer brands in India. India is a complex nation and these entrepreneurs have a lot to navigate. I enjoy working closely with founders and leadership teams to redefine the possibilities & potential of brand in India."
Watch these videos for Anushka's point of view and our approach to building brands.
Watch these videos for Anushka's point of view and our approach to building brands.
Journal
Musings and ideas from Team Thought Over Design.
Building Brands with Purpose
Building Brands with Purpose
© 2021 Thought Over Design
© 2021 Thought Over Design