We’re Building a New Generation of Challenger Brands in India

Thought Over Design is a Brand Strategy and Design Studio.
We work closely with entrepreneurs and leaders to translate their
business vision into brands of tomorrow.

Thought Over Design is a Brand Strategy and Design Studio. We work closely with entrepreneurs and leaders to translate their business vision into brands of tomorrow.

Thought Over Design is a Brand Strategy and Design Studio.
We work closely with entrepreneurs and leaders to translate their business vision into brands of tomorrow.

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Our Work

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Pattri

STRATEGY, NAMING, BRANDING, PACKAGING, PHOTOGRAPHY, UI/UX

Pattri is a regional food brand based in Mumbai that is dedicated to taking everyone on food journeys across India. We worked with Paul Berkmans to arrive at a brand purpose and develop a distinct identity, visual language and tone of voice.

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Hocco

STRATEGY, BRANDING, PACKAGING, ENVIRONMENTAL GRAPHICS

Hocco is an ice cream brand from one of India's most renowned ice cream makers. We worked closely with the founder Ankit Chona and the Hocco team on a strategic re-branding that marked their return to the world of ice creams. 

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The Whole Truth - Whey Protein

PACKAGING, PHOTOGRAPHY, COMMUNICATION ASSETS

On popular demand, The Whole Truth introduced Whey Protein to their expansive range of products. We worked closely with the team to create packaging and communication that helped demystify and introduce a 100% clean protein to beginners and pro-consumers.

The Whole Truth

STRATEGY, NAMING, BRANDING, PACKAGING, UI / UX

We teamed up with Shashank Mehta for his mission to clean up the food industry. This has been one of our most spoken about and rebellious rebrands and we're thrilled to see the brand succeed with every new product launch!

Ugaoo

STRATEGY, BRAND IDENTITY, PACKAGING, LAUNCH CAMPAIGN

Ugaoo is India’s leading D2C #urbangardening brand that believes that bringing a plant home is not an end but a start of a journey, a journey towards better connections with nature and our inner selves. ⁠We worked closely with the founder, Siddhant Balinge, and his team to arrive at a brand purpose, new brand narrative & identity and visual language that ties to the very heart of the brand and the people it caters to. 

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Nykaa

BRAND IDENTITY, PACKAGING, UI / UX

Redefining the Nykaa identity for Falguni Nayar’s brainchild. Trust us, when we rebranded Nykaa back in 2015 we did not know this brand would IPO on the Indian Stock Exchange. From start-up to unicorn, we are over the moon!

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Cityflo

STRATEGY, BRAND MANIFESTO, BRANDING, PHOTOGRAPHY, VIDEOGRAPHY

Cityflo is a transportation service provider based in Mumbai, focused on revolutionising the daily commute experience for urban commuters with a commitment to offering convenient, comfortable, and reliable bus services. Cityflo approached us to refresh their visual identity and brand language, as they aimed to revitalize their overall brand image. We worked closely with Cityflo to understand their vision and values, and crafted a new visual identity that captured their essence while resonating with their target audience. 

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Sleepycat

STRATEGY, REBRAND, VISUAL LANGUAGE, REBRAND CAMPAIGN

Kabir Siddiq is dedicated to getting people to rest and sleep better. Sleepycat is a D2C sleep solutions company that he started a few years ago with 1 product - a mattress. It has now grown to offer a range of products for sleep & comfort. We worked with Kabir to relook at how the brand was positioned in the market and to infuse a relevant, fresh new look & personality across identity, product & content to make it stand out amongst a sea of similar brands.

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This is us and we'd like to be honest.
We can’t do everything. But we do a few things well.

This is us and we'd like to be honest.
We can’t do everything. But we do a few things well.

So nope, we’re not a cool 360° agency that can do magic tricks.
Infact, some people confuse us for being a social media agency.
We just want to clarify, that we’re not.

So nope, we’re not a cool 360° agency that can do magic tricks. Infact, some people confuse us for being a social media agency.
We just want to clarify, that we’re not.

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We believe that branding begins with culture.

Branding and design doesn't exist in a vacuum. Brands become relevant and enduring in a fluid world when they learn from culture. At Thought Over Design, we've crafted an approach that helps us bring in research and insights that can inform branding. Take a look at the thinking behind our strategic processes.

Client testimonials

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Hear it from our clients

Hear it from our clients

Siddhant Bhalinge - Ugaoo

Shashank Mehta - The Whole Truth

Sankalp Kelshikar - Cityflo

Client testimonials

From the Founder

"I am deeply inspired by entrepreneurs changing the landscape of consumer brands in India. India is a complex nation and these entrepreneurs have a lot to navigate. I enjoy working closely with founders and leadership teams to redefine the possibilities & potential of brand in India."

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Celebrating 10 years of TOD

As we hit the milestone of a decade, we’d love for you to meet the team and get to know the people behind the work you see. We’re also hiring for various roles to add to our team.

Journal

Musings and ideas from Team Thought Over Design.

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Building Brands with Purpose

Building Brands with Purpose

© 2021 Thought Over Design

© 2021 Thought Over Design