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Anushka-headshot-small

Anushka Sani

Anushka Sani

Founder & Creative Director

Founder & Creative Director


Anushka Sani is the Founder & Creative Director at Thought Over Design, a studio that specialises in Brand Strategy & Design with a focus on consumer brands across industries. 

Having led the brand thinking & design for 100+ businesses like Nykaa, The Whole Truth Foods, Godrej Interio and Ugaoo, Anushka enjoys working with purpose driven founder-led brands. 

She believes that brands create meaning and impact when they’re rooted in culture. Hence, TOD’s approach is embedded in research that seeks to understand the lives of people, nuances of their behaviour and the cultural shifts they inform. 

Born and brought up in Bombay, India, Anushka’s aware of the strong undercurrents of burnout culture in the city and the industry. She’s unapologetic about building a work culture that counters this - one that doesn’t treat time for oneself as a luxury. Thought Over Design is also one of the few design studios with a significant female presence and while this wasn’t planned it’s a happy contrast to the industry standard! 

She was also recently appointed the Chief Creative Advisor at The Whole Truth foods, a brand TOD has helped build and been deeply involved with since its inception.

Thought Over Design recently celebrated 10 years of building brands with purpose and Anushka is extremely excited about the potential of consumer brands in India.

Watch these videos for Anushka's point of view and our approach to building brands.

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Building Brands with Purpose

Building Brands with Purpose

© 2021 Thought Over Design

© 2021 Thought Over Design