Anushka Sani

Founder & Creative Director

Anushka Sani is the Founder & Creative Director of Thought Over Design, known for its distinctive approach to brand strategy and design. Specializing in consumer brands across industries, she's built TOD with a singular vision: to create brands that are meaningful, deeply rooted in culture and have a strong purpose.

For Anushka, branding goes beyond aesthetics—it’s about crafting stories that resonate with people’s lives, behaviors, and the cultural shifts shaping their world. Since founding TOD in 2013, she has led the brand thinking and design for over 100 businesses, including names like Nykaa, The Whole Truth Foods, Godrej Interio, and Ugaoo. She is particularly passionate about working with founder led brands, partnering with them to build authentic, impactful identities that stand the test of time.

Her entrepreneurial spirit extends beyond design—she is also an active investor in a few brands that align with her vision of building purpose driven companies. Beyond being an investor, she works closely with The Whole Truth Foods, a brand the studio has helped shape from the ground up as their Chief Creative Advisor.

What sets Thought Over Design apart is its distinct team dynamic with a significant female presence, a reflection of Anushka’s commitment to fostering diverse, inclusive creative leadership. While this wasn’t a deliberate choice, it’s a welcome contrast to the advertising and media industry standards.

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