About Us • Thought Over Design

We’re a brand strategy & design studio based out of Bombay & Goa.

Founder & Creative Director, Anushka Sani, built Thought Over Design with a vision to co-create a new generation of challenger brands in India, working alongside passionate brand leaders and the best creative minds in the business.

"I’m deeply inspired by entrepreneurs changing the landscape of consumer brands in India. India is a complex nation and these entrepreneurs have a lot to navigate. I enjoy working closely with founders and leadership teams to redefine the possibilities and potential of brand in India."

ABOUT ANUSHKA SANI

We’ve had the opportunity of working with visionary entrepreneurs who shape new narratives within their industries. 

As they grow the business landscape in India, we are evolving our methods to help them tell enduring brand stories in a fluid world.

We’ve had the opportunity of working with visionary entrepreneurs who shape new narratives within their industries.

As they grow the business landscape in India, we are evolving our methods to help them tell enduring brand stories in a fluid world.

So what’s the challenge we wish to address?

New product innovations and brands are being created everyday. But the process of brand building is becoming just as complex.

We get that entrepreneurs have a lot  to deal with. Shape-shifting consumers!
Short-lived impact! Fast-paced trends! Tech, platforms and more tech!
The content race (ugh!) Diminishing loyalty! New competition every day, every minute :/

We get that entrepreneurs have a lot to deal with. Shape-shifting consumers! Short-lived impact! Fast-paced trends! Tech, platforms and more tech! The content race (ugh!) Diminishing loyalty! New competition every day, every minute :/

Therefore, everything we do,
is to address three levels of complexity affecting todays brand building journey

Therefore, everything we do, is to address three levels of complexity affecting todays brand building journey

Meet
the Team!

Meet the Team!

We’re diverse in our roles and backgrounds but united by our love for creating breakthrough work. Everything we do starts with the intention of making meaning and good sense. We see design and strategy solutions not as temporary band-aids, but holistic and enduring ways to create value for the brand.