About Us • Thought Over Design

We’re a brand strategy & design studio based out of Bombay & Goa.

Founder & Creative Director, Anushka Sani, built Thought Over Design with a vision to co-create a new generation of challenger brands in India, working alongside passionate brand leaders and the best creative minds in the business.

"I’m deeply inspired by entrepreneurs changing the landscape of consumer brands in India. India is a complex nation and these entrepreneurs have a lot to navigate. I enjoy working closely with founders and leadership teams to redefine the possibilities and potential of brand in India."

ABOUT ANUSHKA SANI

Our Services

BRAND STRATEGY

We help you find your why and what your brand stands for. What makes it different and relevant in todays’ world. We do this by finding relevant consumer insights and building a purpose for your brand.

NAMING

Across the board, whether it your master brand name or a range or even a particular product.

VISUAL IDENTITY

Giving your brand a face with a logomark, wordmark, typography, design and illustration.

VERBAL IDENTITY

In todays’ day and age a visual identity alone cannot build a brand. How your brand speaks and its’ tone of voice is critical.

CREATIVE DIRECTION

How your images and illustrations look and feel can make or break your brands’ impact. Setting a tone for these assets becomes very important to the end experience consumers have of the brand.

BRAND WORLD

Every brand is different and required different things to make it come alive. We can help you design assets across the board from the way your Instagram posts need to look to how a web banner by your brand would look.

PACKAGING & UNBOXING

We build a unique distinct language for your consumer facing packaging across digital and off-line. Another important touchpoint for D2C has become your brands unboxing experience and how it’s crafted to get people engaged from the get go.

DESIGN FOR WEB

Creating a look & feel for how your brand will look online through its website. We typically set the style and tone for a few screens of your website that are high impact. This can be very helpful to development agencies that are building out your web presence. We could also come on board to build the critical aspects of your visual assets for web - images, copy, illustrations and iconography.

ANIMATED VIDEOS

While this isn’t something we do often - we enjoy working with interesting narratives and taking complex data and building out simple, easy to understand animated videos to drive a point or story home.

BRAND GUIDELINES

We build guidelines for your brand that can be a starting point or create much larger dockets for brands that require various touch-points to be documented.

BRAND MENTORING

An experimental mode of collaboration where we come on board to brainstorm and ideate on a specific problem statement with you. This is pretty open ended and we enjoy doing this with brands that want to try working with us on something small to start with.

We’ve had the opportunity of working with visionary entrepreneurs who shape new narratives within their industries. 

As they grow the business landscape in India, we are evolving our methods to help them tell enduring brand stories in a fluid world.

We’ve had the opportunity of working with visionary entrepreneurs who shape new narratives within their industries.

As they grow the business landscape in India, we are evolving our methods to help them tell enduring brand stories in a fluid world.

So what’s the challenge we wish to address?

New product innovations and brands are being created everyday. But the process of brand building is becoming just as complex.

We get that entrepreneurs have a lot  to deal with. Shape-shifting consumers!
Short-lived impact! Fast-paced trends! Tech, platforms and more tech!
The content race (ugh!) Diminishing loyalty! New competition every day, every minute :/

We get that entrepreneurs have a lot to deal with. Shape-shifting consumers! Short-lived impact! Fast-paced trends! Tech, platforms and more tech! The content race (ugh!) Diminishing loyalty! New competition every day, every minute :/

Therefore, everything we do,
is to address three levels of complexity affecting todays brand building journey

Therefore, everything we do, is to address three levels of complexity affecting todays brand building journey

Meet
the Team!

Meet the Team!

We’re diverse in our roles and backgrounds but united by our love for creating breakthrough work. Everything we do starts with the intention of making meaning and good sense. We see design and strategy solutions not as temporary band-aids, but holistic and enduring ways to create value for the brand.