Anushka and Aakash met at a networking event and shook hands on working together as soon as the right opportunity came up. When Aakash approached Thought Over Design with the idea of this book in 2020, we knew this was it!
We believed in Aakash’s vision for change and the unexplainable force behind his energy. Working on this meaningful project also gave us a chance to engage with something we deeply care about – our planet. We are grateful for the entire team’s trust in Thought Over Design that made it possible to bring ‘Climate Change Explained’ to life.
In partnership with
Climate Change Explained
In collaboration with Aakash Ranison
‘For one and for all.’ True to the subtitle of the book, we wanted it to be for everyone, so that people would engage with the content, irrespective of their levels of involvement in the sustainability movement or the climate discourse. We did this by designing the book to be easy-to-read and factual. The book was designed in a mobile-first format that made it easily shareable.
The on-going temporary climate discourse has been a huge inspiration for us throughout this process. We wanted to capture this energy and seriousness to inspire action in the reader towards a sustainable lifestyle.
The book deals with complex (and sometimes grim) content. So, the visual language was designed to bring these concepts alive by simplifying them. Editorial layouts, hand lettering and vibrant collage illustrations make each page interesting and distinct to readers.
The curated colours create a meaningful and cohesive palette. The deep green alludes to the United Nation’s Sustainable Development Goal #13, (connected both sentences here) and the red highlights the urgency of climate change, creating a call for action. Soothing blues and light greens balance the use of red and deep green and bring a touch of calm to the visuals.
The on-going temporary climate discourse has been a huge inspiration for us throughout this process. We wanted to capture this energy and seriousness to inspire action in the reader towards a sustainable lifestyle.
The book deals with complex (and sometimes grim) content. So, the visual language was designed to bring these concepts alive by simplifying them. Editorial layouts, hand lettering and vibrant collage illustrations make each page interesting and distinct to readers.
The curated colours create a meaningful and cohesive palette. The deep green alludes to the United Nation’s Sustainable Development Goal #13, (connected both sentences here) and the red highlights the urgency of climate change, creating a call for action. Soothing blues and light greens balance the use of red and deep green and bring a touch of calm to the visuals.
The curated colours create a meaningful and cohesive palette. The deep green alludes to the United Nation’s Sustainable Development Goal #13, (connected both sentences here) and the red highlights the urgency of climate change, creating a call for action. Soothing blues and light greens balance the use of red and deep green and bring a touch of calm to the visuals.
Few pages were designed to be shared as standalone assets, allowing them to be directly shared from the book itself.
Book Launch
The book was launched on World Earth Day as a tool to spread awareness about the United Nations Sustainable Development program. The campaign encouraged readers to pledge to support the goals, and urged them to do as much as they could to practice and spread the message of sustainable living.
The book was launched on World Earth Day as a tool to spread awareness about the United Nations Sustainable Development program. The campaign encouraged readers to pledge to support the goals, and urged them to do as much as they could to practice and spread the message of sustainable living.
Featured In
Featured In
Project Credits
Creative Direction: Anushka Sani
Project Manager: Nishita Mohta
Design Lead: Jyothi Iyer
Illustrator: Ganesh More
Editorial Design: Farshogar Vazifdar
Author: Aakash Ranison
Editor: Chayanika Roy
Research Interns: Aarushi Gupta, Kunal Rahangdale
Assistant Writer: Shruthi Mohan
Building Brands with Purpose
Building Brands with Purpose
© 2021 Thought Over Design
© 2021 Thought Over Design