Senior Strategist

We're on a mission to build brands with purpose. Over the last 10 years, we’ve worked with a wide spectrum of exciting brands with a fresh point of view and grown into a thriving team of creatives and strategists. 

We’re looking for a driven, passionate and experienced Brand Strategist to lead research and brand strategy on a variety of strategy and design projects in the studio. This includes everything from assessment of strategy briefs to shaping the research methodology, identifying insights and creating compelling brand strategy presentations, documents and creative briefs.

The Opportunity

At Thought Over Design, we focus on foundational brand strategy to help build brands with purpose. You will have the opportunity to work with some of the coolest up & coming brands in the country as well as established businesses who seek to level up in their brand journey. By understanding founder instincts and consumer culture, you will help shape brand purpose, positioning, and branding strategy for the next league of powerful brands in the country.  You get to be at the forefront of what’s happening in India with consumer brands across multiple sectors and industries and collaborate with a new crop of founders and business leaders..

Key Responsibilities

1. Assessment of client briefs and creating strategy proposals
   Arrive at the ideal project briefs and problem statements to take forward with strategy / research intervention.
   

2. Build customised brand strategy processes
   Identify and develop research and strategy methodologies for different briefs in accordance with different consumer audiences, category nuances and client briefs.
   
   

3. Qualitative Research
   Develop consumer research sample design and discussion guidelines. Conduct qualitative research independently as well as in partnership with third party agencies. Analyze and Collate findings and insights into research presentations.
   
   

4. Design & conduct brand workshops
   Design and lead interactive brand workshops for various strategy goals including but limited to brand positioning, brand purpose, brand archetype, brand architecture.
   
   

5. Presentation is everything
   Creating, Designing, Presenting and handling a room while presenting - this would the most critical skill that is required of the strategist. Everything you’ve put together has to be presented with insights and an ability to respond to questions on the fly. The more experience you’ve had with presenting, the better, for this role.
   
   

6. Tracking Progress & Health
   You would be accountable for tracking and delivering on timelines and all the milestones to be achieved through research and brand strategy modules.
   
   

7. Partnering with the team
   For us, strategy is a thread that anchors good design and creative work. You are expected to partner the creative team as a thinker, ideator and soundboard, right from creative briefing to various branding deliverables like brand naming, brand voice creation and communication assets.
   
   

8. Partnering with external collaborators
   Brief, Co-ordinate and co-create brand strategy outcomes with strategy collaborators where required.

WE’RE LOOKING FOR SOMEONE WHO WILL

1. Take Ownership
   Hit the ground running, brief in hand. Take a lead on projects independently, Have the ability to critically evaluate your own work and address feedback in a timely manner, to help move projects forward.
   
   
2. Bring a distinct voice to every context
   Bring your opinions & perspectives to the work you do - be unafraid to challenge the status quo and contribute fresh ideas.
   
   
3. Mentor the team
   A team player who can mentor and provide guidance to the team, fostering their growth and creativity.
   
   
4. Work with foresight
   Someone who can trust their gut, can anticipate challenges and contribute to the continuous improvement of our design processes and workflows.

QUALIFICATIONS

• Minimum 8+ years of work experience.
  
  
• Proven experience in leading research exercises, brand strategy teams and handling different categories. 
  
  
• Excellent communication, presentation and organisation skills.
  
  
• We’re open to those who may have run their own strategy consulting or business and are looking for a change. An entrepreneurial spirit is a huge plus!
  

WHAT WE OFFER

• Diverse and exciting projects with leading brands across categories.
  
  
• Working directly with founders and leadership.
  
  
• A warm and welcoming work culture that values creativity and collaboration.
  
  
• Opportunities for career growth and professional development.
  
  
• Competitive compensation and benefits package.
  
  
• An opportunity to be part of a passionate and supportive team.