Cityflo | Thought Over Design

Cityflo

STRATEGY
IDENTITY
BRANDING
PHOTOGRAPHY
VIDEOGRAPHY

Cityflo is a transportation service provider based in Mumbai, focused on revolutionising the daily commute experience for urban commuters with a commitment to offering convenient, comfortable, and reliable bus services. With a simple user-friendly mobile app, Cityflo aims to make commuting hassle-free by providing scheduled bus routes, real-time tracking, and digital ticketing options. Cityflo's goal is to transform the daily commute into a stress-free and enjoyable experience for busy city dwellers, contributing to a more efficient and sustainable urban transportation system.

Cityflo approached us to refresh their visual identity and brand language, as they aimed to revitalize their overall brand image. We worked closely with Cityflo to understand their vision and values, and crafted a new visual identity that captured their essence while resonating with their target audience. The result was a cohesive and impactful brand identity that reflected Cityflo's evolution and positioned them for future growth.

Cityflo is a transportation service provider based in Mumbai, focused on revolutionising the daily commute experience for urban commuters with a commitment to offering convenient, comfortable, and reliable bus services. With a simple user-friendly mobile app, Cityflo aims to make commuting hassle-free by providing scheduled bus routes, real-time tracking, and digital ticketing options. Cityflo's goal is to transform the daily commute into a stress-free and enjoyable experience for busy city dwellers, contributing to a more efficient and sustainable urban transportation system.

Cityflo approached us to refresh their visual identity and brand language, as they aimed to revitalize their overall brand image. We worked closely with Cityflo to understand their vision and values, and crafted a new visual identity that captured their essence while resonating with their target audience. The result was a cohesive and impactful brand identity that reflected Cityflo's evolution and positioned them for future growth.

IN-DEPTH RESEARCH

In order to gain a comprehensive understanding of the brand, we embarked on an extensive strategic research initiative focused on Cityflo. Through in-depth analysis and exploration, we delved into various aspects of their business, including their market positioning, target audience, competitive landscape, and brand perception. This research served as a foundation for developing insights and recommendations that would drive informed decision-making and shape the future direction of Cityflo.

DEMOGRAPHICS

New age executives who run corporate India, 25 - 45 year-olds, of all genders who live in the world of work created by higher education degrees. They reside in Mumbai and other major cities, hubs, smart cities where they can make it big.

New age executives who run corporate India, 25- 45 year-olds, of all genders who live in the world of work created by higher education degrees. They reside in Mumbai and other major cities, hubs, smart cities where they can make it big.

MINDSET

They think what they’re doing, compared to a lot of others in other forms of livelihood, is far more significant.

They want importance, not entitlement.

They think what they’re doing, compared to a lot of others in other forms of livelihood, is far more significant. They want importance, not entitlement.

CULTURAL INSIGHT

Corporate audiences don’t want entitlement. They want things that matter to them, like their commutes, to be treated with importance.

Corporate audiences don’t want entitlement. They want things that matter to them, like their commutes, to be treated with importance.

OPPORTUNITY

To give a corporate professional the luxury of time, every day without an agenda.

To give a corporate professional the luxury of time, every day without an agenda.

BRAND BELIEFS

BRAND BELIEFS

STRATEGIC SHIFT

A MINDFUL UNBOXING EXPERIENCE

STRATEGIC SHIFT

BRAND NARRATIVE

Cities.
We live in them or move to them in pursuit of – a career, a livelihood, an opportunity.

In pursuit of these, despite meticulous planning, we compromise on quality time for ourselves and our families.

Time is a currency we’re always running short on. We’re cautious of how we use this precious resource. But we end up spending frustrating amounts of it just on everyday travel.

Especially in Mumbai.

What if we told you, there was a way you could find time without making time for it?

A window of travel-time that you could use to catch up on the news, read, watch your favourite show, take a nap, call a friend or even just do nothing (...gasp...)

So, you reach work on time, recharged. And get home relaxed, looking forward to doing things you love and enjoy. We know that travelling by a bus isn’t how you’d imagine this ‘window of time.’

Buses feel crowded, slow, in your face.
Imagine if a bus meant personal space, time to yourself and cruising through the city. What we’re talking about isn’t just another bus.

It’s a Cityflo.

A bus service built by a few like-minded people who bring a combination of data and heart to the table. To solve an interesting, complex and significant problem – of commuting in the city. We are always thinking of how we can make your journey comfortable, convenient, efficient.

We make it happen by having the shortest wait times, fewer stops, courteous and well-trained bus drivers.

And most importantly, through the buses themselves, that are designed keeping your comfort in mind.
You can find a Cityflo bus just around your home or office.
Choose to reschedule your ride any time, through the app. Or even with a call, if you prefer the old-fashioned way. We pick up. We want you to feel cared for in an infrastructure that’s otherwise unyielding and unforgiving.
In more ways than one, we make getting from point A to point B feel shorter. Not because we’ve hacked the Mumbai traffic situation or cheated time.
But very simply because your time is of value in a Cityflo bus.

Cityflo.
We make commutes feel shorter.

THE 'O' WINDOW

This unique visual device lays the foundation of Cityflo’s new visual language. It signifies the window of leisure that passengers experience aboard a Cityflo bus.

CUSTOM TYPOGRAPHY

The numbers for bus signages were designed keeping in mind two criteria - legibility and character. It is important for them to be legible from afar while fitting seamlessly into the redefined brand language. These numbers can be used to denote bus numbers, seat numbers, signages and all forms of communication.

CUSTOM TYPOGRAPHY

The numbers for bus signages were designed keeping in mind two criteria - legibility and character. It is important for them to be legible from afar while fitting seamlessly into the redefined brand language. These numbers can be used to denote bus numbers, seat numbers, signages and all forms of communication.

PHOTOGRAPHY & VIDEOGRAPHY

PHOTOGRAPHY

We art directed, planned and shot a series of images and videos for the brand to use for their website and for their social media communication. We wanted to communicate the idea of a smooth and comfortable transit across the city.

PHOTOGRAPHY & VIDEOGRAPHY

PHOTOGRAPHY

We art directed, planned and shot a series of images and videos for the brand to use for their website and for their social media communication. We wanted to communicate the idea of a smooth and comfortable transit across the city.

With our photography and videography, we were able to capture the essence of the brand and effectively convey its message, creating a captivating online experience for its visitors on the app.