Dream 11

ILLUSTRATION
PHOTOGRAPHY
MERCHANDISE

Dream 11 is an online fantasy sports platform, where you can create a virtual team of real players, playing in live matches worldwide. With 120 million+ users, it is one of the world’s largest platforms of this nature, offering sports like cricket, kabaddi, football, basketball and more.

We worked on a series of illustrations for Dream 11 and it’s parent brand, Dreamsports to bring to life their team merchandise and website.

PARENT BRAND: DREAMSPORTS

PARENT BRAND : DREAMSPORTS

Dreamsports wanted a set of illustrations to tie their new webpage together. The brief was to use the brand colours, and create a style that could be easily adapted by them in the future.

STYLE EVOLUTION

Nailing down the style for the parent brand was important, and we did many iterations to arrive at the final chosen style. Showcased below are some of those iterations.

ILLUSTRATIONS

We created a set of animated illustrations for the brand to use on their website. Using the brand colours, and the logo itself in various places, we designed these to be as simple to adapt as possible.

DREAM 11 MERCHANDISE

We also worked on a set of illustrations for Dream 11’s merchandise. This included several fan illustrations for different teams, as well as Dream 11 as a whole. Each illustration was adapted into several colours for their t-shirts. We art-directed the photoshoot for the merchandise, to ensure all the images had a consistent tone.

ECOMMERCE IMAGE BANK

We created an image bank for the entire range of merch: the styles that we designed, as well as the other team merch. These images were used across their eCommerce website for that season.

PROJECT CREDITS

Creative Director
Anushka Sani

Design Lead
Ganesh More

Design
Janvi Tapadia
Rohit Dasgupta
Anisha Sirur

Project Management
Nishita Mohta

 Shoot Management
Arjun Singh

Building Brands with Purpose

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