Ellementry

Digital Responsive E-commerce design
in collaboration with Clay Design.

Digital Responsive E-commerce design in collaboration with Clay Design.

Ellementry is a Jaipur based homeware and products company that launched during Diwali in 2018. The brand has been crafted at Clay Design and we were given the brief to translate the beautiful brand into an ecommerce platform.

We had to translate the 6 pillars of this brand (Handmade, Fusion, Sustainable, Form & Function, Cultural Revival, Food Safe) into a digital asset that was easy to use and leveraged the fantastic imagery available to us.

Our scope of work included translating this brand into responsive screens across the site. We designed all the responsive screens for 2 device sizes using Bootstrap. (Mobile, Desktop) including crafting a UI Guide for the website which covered Icon Styles, Typography, Color Pallete, Button Style, Image Guidelines amongst other consistency guidelines required for the development team to execute our design.