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FAE Beauty

We worked with this brand new startup – on conceiving everything from the brand name to the launch campaign. We created a strong brand ethos, a bold & dynamic brand identity and built a set of visual assets for the brand from photography to graphical illustrations. 

We worked with this brand new startup – on conceiving everything from the brand name to the launch campaign. We created a strong brand ethos, a bold & dynamic brand identity and built a set of visual assets for the brand from photography to graphical illustrations. 

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Questioning the status quo

Questioning the status quo

Questioning the status quo

Questioning the status quo

We believe, there is potential in brands that don't follow the set format of an industry or a category. 

We believe, there is potential in brands that don't follow the set format of an industry or a category. 

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Our mantra or philosophy is represented very clearly through our brand name.

Our mantra or philosophy is represented very clearly through our brand name.

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We picked a font that has very unique and edgy set of glyphs and letterforms to represent the ethos of the brand.

We picked a font that has very unique and edgy set of glyphs and letterforms to represent the ethos of the brand.

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PACKAGING

We worked closely with the product development team to pick and chose size, finish, colour for lipstick bullet.

We worked closely with the product development team to pick and chose size, finish, colour for lipstick bullet.

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In contrast, we designed super fun holographic cartons. We conceptualised all the names for the shades and crafted a strong narrative for the brand through every tactile touchpoint.

In contrast, we designed super fun holographic cartons. We conceptualised all the names for the shades and crafted a strong narrative for the brand through every tactile touchpoint.

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PHOTOGRAPHY

Creating a visual identity through photography requires openness and experimentation. We conceptualised, art directed and produced a series of photoshoots for the brand that would work across print & digital platforms. Our favourite part was casting for the shoot as we truly wanted to include people who believe in and live the brand philosophy of being free and equal.

Creating a visual identity through photography requires openness and experimentation.

We conceptualised, art directed and produced a series of photoshoots for the brand that would work across print & digital platforms.

Our favourite part was casting for the shoot as we truly wanted to include people who believe in and live the brand philosophy of being free and equal.

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Photoshoots are real collaborations. Specially when you're trying to create something unique and expressive. Here's the line-up of the key people on set!

Photoshoots are real collaborations. Specially when you're trying to create something unique and expressive. Here's the line-up of the key people on set!

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Founder, FAE Beauty

Founder, FAE Beauty

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Brand & Creative Lead

Brand & Creative Lead, TOD

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Photographer

Our Photographer

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Hair & Makeup Artist

Our Hair & Makeup Artist

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Stylist

Our Stylist

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WEBSITE
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SOCIAL MEDIA

We built a set of assets for the Fae team to use across their social media for their launch and rollout phase. We played with images, typography, motion graphics and gifs to create an energetic vibe relevant to social media today.

We built a set of assets for the Fae team to use across their social media for their launch and rollout phase.

We played with images, typography, motion graphics and gifs to create an energetic vibe relevant to social media today.

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© 2018 Thought Over Design

© 2018 Thought Over Design