Feier

IDENTITY
PACKAGING
BRAND MERCH
CREATIVE DIRECTION
ANIMATION

Feier is an activewear brand that aims to bring fun and functional clothing to every part of your day. It’s where seamless technology meets vibrant design to create apparel that hugs, stretches, and flexes in all the right places.

We worked closely with the founder, Natasha, a second-generation leader at a textile company that manufactures for some of the top brands in the world. This is the first consumer brand the company has launched, and we had the opportunity to create a fun and playful brand identity, a peppy tone of voice, and a comprehensive design language across product, packaging, and merchandise. Our favorite part of the project was building a world of distinctive, ownable images and videos for the brand to launch on their website and social media.

BRAND VIDEO

We worked with an ensemble team to create a high-energy brand video that captures the essence of Feier. Models working out in vibrant clothes, set to the backdrop of an industrial area created an interesting premise to capture work and play.

BRAND IDENTITY

The identity embraces free-spiritedness and ease of movement. The deliberate slant of the typography, coupled with the free-falling form of the mnemonic come together to create a high energy identity that’s fun and easily recognizable.

COLOUR PALETTE

Inspired by the myriad colours and patterns of the fabric, Feier's colour palette is distinct, fresh, and bold.

VISUAL LANGUAGE

We designed graphics and patterns that mimic the seamless texture of the fabric. When overlaid with animations, it creates a dynamic language that's unique to the brand.

COMMUNICATION ASSETS

We creatively collaborated with photographers and stylists to build an interesting visual language for the brand. To showcase the comfort and versatility of the clothing, we contrasted the colourful clothing with the cold, grey industrial areas. This included creating short reels, interspersed with animations and a bank of images that feature the clothing that's seriously 'Feier'!

BEHIND THE SCENES

The behind-the-scenes video gives us a candid glimpse into the process and the personalities behind the brand.

PHOTOSHOOT

We captured the brand communication through lifestyle shots, showcasing the products in a bubbly and playful mood.

HEAR IT FROM THE FOUNDER

Natasha put her faith in us to create the brand she had envisioned. And we are grateful we could do it justice. Here's a video where she talks about her experience of creating the world of Feier with the TOD team.