Hera | Thought Over Design

Hera

Brand Strategy
BRAND Identity 
VISUAL LANGUAGE
BRAND GUIDELINES

Hera was founded in 2021 with the goal of helping women manage their health from menstruation and menopause through doctor consultations, supplements, and expert guidance.

We were approached to strategically rebrand Hera as they sought to renew their focus from multivitamins and healthcare products to holistic reproductive health and fertility.

BEFORE

AFTER

BRAND STRATEGY

We had in-depth discussions with the audience, client workshops and mapped the evolution of the category to arrive at a new brand story for Hera.

While women's reproductive health systems are meant to keep them first, we found that the reality was far from it. In a world that subjects women to judgement and repeatedly ignores their needs, we helped position Hera as an empowering voice for women across diverse reproductive health goals and journeys. A brand that would enable them to make proactive, informed decisions about their bodies no matter where they were in this journey.

BRAND IDENTITY

The identity was inspired by apostrophes to represent the diversity of conversations around women's reproductive health, prioritizing their individual stories over one-size-fits all diagnosis, treatment and advice.

BRAND LANGUAGE AND ASSETS

The brand language and tone of voice was crafted to be expertise driven yet conversational. The colour palette and the visual language come together to create communication that is informative, empathetic and approachable.