Hocco Campaigns
STRATEGY
ILLUSTRATION
Animation
OOH
If you're familiar with the ice cream market, Gujarat has one of the highest sales in the country and happens to be the state in which Hocco is well-known and has a prominent presence in retail. With the rebranding of Hocco and the launch of their own wide range of products in company-owned retail outlets as well as general trade, they aimed to create a visible mark through their outdoor campaign.
This was an opportunity to explore what summer would look like in the Hoccoverse. The campaign aimed to build market presence and increase the popularity of the mascots. The visual differentiation and freshness of the campaign set it apart from other brands that had similar prominence in out-of-home ads across the state.
IN THE PRESS
The ask was to create a clutter-breaking campaign that featured our mascots and reimagined summer - one that was set in the Hoccoverse. In the words of the founder, the campaign “Hit it out of the park!”
THE IDEA
Hooked
on Hocco
When the mercury climbs, we find ourselves fantasizing about dramatic ways to cool off. ‘Hooked on Hocco’ celebrates the ice cream obsession that summer brings. One can never have enough - more flavours, formats, moments of consumption. We imagine these ways through the eyes of our mascots.
A GLIMPSE INTO THE ILLUSTRATION PROCESS
We took inspiration from our own memories of summer and all the ways we wanted to escape the summer heat. These were reimagined as whimsical scenarios wherein Hocco ice creams became the medium that brought the chill to the mascots in the Hoccoverse.
OOH ADVERTISEMENT
As a campaign, ‘Hooked on Hocco’ was quite a departure from the way traditional brands advertise in the summer and stood out for all the right reasons.
SUMMER CAMPAIGN 2025
Since Hocco launched, we've been bringing the Hoccoverse to life through vibrant outdoor print campaigns - playful, punchy, and full of personality.
We conceptualised and creatively directed an ad film and an outdoor print campaign around a single, human truth: when the heat gets to you, when life feels a little too loud, all it takes is a Hocco ice cream to freeze that stress in its tracks. One scoop can transport you to the chill side of life, where everything feels lighter, cooler, and a lot more fun!
PRINT ADVERTISEMENTS
In print, we let the season do the talking — sun-soaked parks, lazy poolside afternoons, people in their happy place, and the kind of joy that doesn't check your age at the door.
The tagline stayed the same this time around, because some things don't need fixing. But this year, Hooked on Hocco hit different — carried by a campaign that didn't just sell ice cream. It sold waves of chill.
PROJECT CREDITS
2023 CAMPAIGN
PROJECT CREDITS
2023 SUMMER CAMPAIGN
TOD team
Anushka Sani, Rohini Pandey, Disha Pinge, Anisha Sirur, Tanvisha Chugh, Tabitha D'souza, Aayushi Kapadia, Shreya Chhajed, Nayanika Chatterjee, Hridaya Shah, Aishwarya Prabhala, Mesha Bhansali, Luigson Fernandes and Arjun Singh.
TOD Team
Anushka Sani, Rohini Pandey, Disha Pinge, Anisha Sirur, Tanvisha Chugh, Tabitha D'souza, Aayushi Kapadia, Shreya Chhajed, Nayanika Chatterjee, Hridaya Shah, Aishwarya Prabhala, Mesha Bhansali, Luigson Fernandes
and Arjun Singh.
2025 CAMPAIGN
2025 SUMMER CAMPAIGN
TOD Team
Anushka Sani, Rohini Pandey, Anisha Sirur, Aishwarya Prabhala, Aayushi Kapadia, Tanvisha Chugh, Nishtha Piplia, Omkar Sawant, Mesha Bhansali, Meryll Koshy and Arjun Singh.
In collaboration with
Klture Studios & Bharat Rawail
TOD Team
Anushka Sani, Rohini Pandey, Anisha Sirur, Aishwarya Prabhala, Aayushi Kapadia, Tanvisha Chugh, Nishtha Piplia, Omkar Sawant, Mesha Bhansali, Meryll Koshy and Arjun Singh.
In collaboration with
Klture Studios & Bharat Rawail
CLIENT
CLIENT
Ankit Chona
View more work
Hocco
Pattri
THe whole truth
Building Brands with Purpose
Building Brands with Purpose
© 2026 Thought Over Design
© 2026 Thought Over Design