Hocco Special Editions
Hocco Special
Editions
BRANDING
PACKAGING
BRANDING
PACKAGING
There is a certain joy in working with Hocco, because every brief feels like a chance to create something truly memorable. This year, the briefs arrived with the seasons. For summer, we brought the spirit of mango season alive with the now-viral Aamchi box. For the festive season, we designed the Modak ice-cream box, a celebration of traditional festive packaging.
What tied these projects together was the opportunity to give ice cream a cultural story and a fresh point of view, with each project reflecting that approach in its own, sweet way.
This series of packs has been super fun to work on and is an extension of our work with Hocco. To view the complete case-study on the Hocco rebrand, click here!
There is a certain joy in working with Hocco, because every brief feels like a chance to create something truly memorable. This year, the briefs arrived with the seasons. For summer, we brought the spirit of mango season alive with the now-viral Aamchi box. For the festive season, we designed the Modak ice-cream box, a celebration of traditional festive packaging.
What tied these projects together was the opportunity to give ice cream a cultural story and a fresh point of view, with each project reflecting that approach in its own, sweet way.
This series of packs has been super fun to work on and is an extension of our work with Hocco. To view the complete case-study on the Hocco rebrand, click here!
AAMCHI
AAMCHI
The Aamchi box is a reimagining of the wooden petis that carried crates of mangoes home, realised through thoughtful design and collaboration.
The Aamchi box is a reimagining of the wooden petis that carried crates of mangoes home, realised through thoughtful design and collaboration.
ANKIT CHONA INTRODUCES 'AAMCHI'
AAMCHI GOES VIRAL
OUR PROCESS












modak
MODAK
The Modak box draws from the charm of old-school bandhani-printed mithai boxes, expressed through truck art typography and distinct design language.
The Modak box draws from the charm of old-school bandhani-printed mithai boxes, expressed through truck art typography and distinct design language.




FEATURED IN
featured in
Social Samosa
Social Samosa
Curly Tales
Curly Tales
Brand Wagon by Financial Express
Brand Wagon by Financial Express
PROJECT CREDITS
AAMCHI
Anushka Sani
Tanvisha Chugh
Painter Kafeel
Meryll Koshy
Mesha Bhansali
Keshav Pilankar
MODAK
Anushka Sani
Divya Binu
Omkar Sawant
Ria Patel
Painter Kafeel
Meryll Koshy
Mesha Bhansali
Keshav Pilankar
Building Brands with Purpose
Building Brands with Purpose
© 2026 Thought Over Design
© 2026 Thought Over Design