India Climate Collaborative

Indian Climate Collaborative

WEB DESIGN

The India Climate Collaborative is a first-of-its kind, India-focused collaborative that seeks to direct funding and visibility towards climate action in India. The ICC is incubated by the Tata Trusts, and legally registered as the Council of Philanthropies for Climate Action.

With such a large task at hand, reaching the right people through their online presence to bring their thriving community and corporate alliances together was essential. We built a creative but simplified representation of their organisation to help them do just that.

The India Climate Collaborative is a first-of-its kind, India-focused collaborative that seeks to direct funding and visibility towards climate action in India. The ICC is incubated by the Tata Trusts, and legally registered as the Council of Philanthropies for Climate Action.

With such a large task at hand, reaching the right people through their online presence to bring their thriving community and corporate alliances together was essential. We built a creative but simplified representation of their organisation to help them do just that.

OUR PROCESS

The design scope was relatively simple. What was key to the success of the project was extending the brand language of their existing identity to the website. A significant portion of the project was spent in crafting a look and feel for the website.

KICKOFF

We conducted a working session with the client to understand their organisational goals, co-created the website flow with them and designed a wireframe structured around their needs for the website.

EXTENDING THE EXISTING IDENTITY

Since ICC already has a prevalent brand presence, we built further upon their existing brand guidelines to create a unique visual language for the website.

VISUAL LANGUAGE

The goal of extending the visual language was to craft a unique look for ICC that communicates well to the diverse set of companies, organisations and people they affiliate with. Keeping in mind their complex team structure and collaborative nature of work, we chose a clean style of illustration complemented with strong imagery.  This helped us show the alliance of forces and people that come together under India Climate Collaborative to bring effective change.

VISUAL LANGUAGE

The goal of extending the visual language was to craft a unique look for ICC that communicates well to the diverse set of companies, organisations and people they affiliate with. Keeping in mind their complex team structure and collaborative nature of work, we chose a clean style of illustration complemented with strong imagery.  This helped us show the alliance of forces and people that come together under India Climate Collaborative to bring effective change.

HOMEPAGE

The visual language created, helped us build an impactful reflection of the organisation that opened up a very unique form of informative storytelling for ICC.

COMMUNICATION DESIGN

The chosen illustration style became a scalable solution in itself for the organisation to communicate their team structures, impact studies, connected systems spanning across government, business, philanthropy, academia, and civil society.

FLEXIBLE GRID

Besides the goal of helping ICC establish themselves; who they are and what they have to offer – They also have a bank of knowledge and research, each unique in its own way, that had to be weaved into the website. We built a flexible grid that expands and collapses invariably, depending on the information for each case study or article. This gave them an easy, organic and yet organised way to compile their comprehensive data.