Indian Express
UX & UI - News App Design
BRIEF
BRIEF
In 1932, Mr. Ramnath Goenka, a man of incredible grit, founded The Indian Express. He stood against Indira Gandhi during the emergency and was instrumental in preserving the freedom of the press. He was the very picture of courage and fearlessness in the quest for revealing the unadulterated truth. To this day, these values reflect in both the newspaper and its readers.
When we met the Indian Express team, they had already begun their shift to the mobile platform. All they wanted was a better-looking iPhone app. But when we took a look, we realised that the app didn't have the same status or values as the newspaper. Simply making it prettier wouldn’t be enough.
It was a critical juncture for IE. A new generation of millennials lived in an always-connected world powered by a 5" supercomputer in their pocket. They weren’t accustomed to reading the news‘paper’ and it was imperative to find a way to that audience. At the same time, IE’s present readers were loyalists who had come to expect a certain experience and were slowly making the transition to mobile.
Objective
How do you translate an 85-year-old newsprint legacy to a digital era?
How do you translate an 85-year-old newsprint legacy to a digital era?
SO WE DID SOME INVESTIGATING
THE INDIAN EXPRESS TEAM
THE INDIAN EXPRESS TEAM
It was around this time that the IE team was also looking to update their editorial and information design. While most other news media focus on publishing a large quantity of content, The Indian Express wanted to focus on quality as they always had. We worked with them to determine how we could prioritise the four sections they were known for: Politics, Economics, Op-eds and sports.
THE INDIAN EXPRESS READERS
THE INDIAN EXPRESS READERS
Courtesy of Indian Express
Courtesy of Indian Express
Courtesy of Indian Express
WHAT DOES THE INDIAN INTELLIGENT NEED?
WHAT DOES THE INDIAN INTELLIGENT NEED?
OBJECTIVITY
OBJECTIVITY
Opinion Editorials are important
DEPTH
Wants to understand everything in detail
VOICE
Looks for certain writers and topics
INDIAN EXPRESS INTERACTIVE
INDIAN EXPRESS INTERACTIVE
CARDS PROVIDE A LOOK THAT IS FAMILIAR TO BOTH THE OLD AND THE YOUNG
CARDS PROVIDE A LOOK THAT IS FAMILIAR TO BOTH THE OLD AND THE YOUNG
NAVIGATION WAS SIMPLIFIED TO BRING OUT OBJECTIVITY AND DEPTH
NAVIGATION WAS SIMPLIFIED TO BRING OUT OBJECTIVITY AND DEPTH
STORIES YOU SHOULD KNOW ABOUT
STORIES YOU SHOULD KNOW ABOUT
POPULAR SECTIONS FEATURE ON THE HOME PAGE
POPULAR SECTIONS FEATURE ON THE HOME PAGE
FOLLOW WRITERS AND TOPICS YOU'RE INTERESTED IN
FOLLOW WRITERS AND TOPICS YOU'RE INTERESTED IN
SHARE YOUR OPINION
SHARE YOUR OPINION
HONOURS & RECOGNITION
CLIENTS SPEAK
The express app has been a much longer journey than anyone imagined but it's finally out, and we're very proud. The design is entirely fresh. I knew that design would be critical differentiator for us from other news brands who were well established in the space. Anushka didn't let us down, she created tiny focus groups of news-hounds, studied their news consumption habits, learned the space ground-up and then got into proposing designs.
Their biggest talent is her attention to detail which is critical. They are perfectionists.
Their biggest talent is her attention to detail which is critical. They're perfectionists.
Anant Goenka
CEO, The Indian Express