Kedaara

WEB DESIGN

Kedaara is a private equity fund focused on growth-oriented strategic and minority investments in India by identifying high quality businesses and business leaders and actively guiding and advising them in creating industry-leading, robust businesses that create value for all stakeholders.

Our goal was to introduce Kedaara and its team of immensely talented investors while also highlighting their portfolio of sustainable market leading enterprises.

BUILDING UPON THE EXISTING IDENTITY

BUILDING UPON THE EXISTING IDENTITY

Kedaara did not have a brand language other than its logo. 
We built a unique visual language for the website by introducing a new palette and typography styles better suited for a private equity firm.

Kedaara did not have a brand language other than its logo. 
We built a unique visual language for the website by introducing a new palette and typography styles better suited for a private equity firm.

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PORTRAITURE

PORTRAITURE

We art directed the photoshoot for the team of investors at Kedaara. These portraits were then used for the team profile pages.

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VISUAL LANGUAGE

Kedaara invests in a diverse set of companies across industries. Our goal was to craft a visual language which is subtle and scalable. Taking cues from some of the examples, we realised some common themes among the companies in Kedaara’s portfolio. We took cues from the various industries like machinery and manufacture, information technology and finance to help design subtle graphic elements which were then paired with strong imagery.

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HOMEPAGE

We created an impactful home page focusing on testimonials from key leaders of enterprises Kedaara is invested in and showcasing the portfolio front and centre. A key asset produced for the homepage was a video montage of Mumbai to highlight Kedaara as a financial powerhouse in the financial centre of the country.

HOMEPAGE

OLD HOMEPAGE

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INTRODUCING THE FIRM

INTRODUCING THE FIRM

We extended the visual language with a series of custom icons to craft the about us page. These icons make it easy to scan the page and highlight the key points that Kedaara wanted to communicate to anyone browsing their website.

We extended the visual language with a series of custom icons to craft the about us page. These icons make it easy to scan the page and highlight the key points that Kedaara wanted to communicate to anyone browsing their website.

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PORTFOLIO

PORTFOLIO

Kedaara’s diverse portfolio is categorised into 2 key funds. 
The portfolio was designed for easy navigation between these funds. Each company ‘card’ links to a brief overview of the company.

Kedaara’s diverse portfolio is categorised into 2 key funds. 
The portfolio was designed for easy navigation between these funds. Each company ‘card’ links to a brief overview of the company.

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TEAM PAGES

TEAM PAGES

We created templates for the team pages where we used the portraits from the photoshoot alongside a brief introduction.

We created templates for the team pages where we used the portraits from the photoshoot alongside a brief introduction.

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PROJECT CREDITS

PROJECT CREDITS

Creative Director
Anushka Sani

UX /UI Design
Rohit Dasgupta
Ganesh More

Project Management
Nishita Mohta

Project Operations
Lui Fernandes
Arjun Singh

Building Brands with Purpose

Building Brands with Purpose

© 2021 Thought Over Design

© 2021 Thought Over Design