Layers

Brand Strategy
Identity
Packaging
UI/UX

Layers is a tech and lifestyle accessories brand from the world of Techburner aka Shlok Shrivastava and co-founder Neel Gogia. Every product is design-forward and flauntworthy, created to go beyond the cookie-cutter wearables and style that exist in the category.

The brand started off with mobile accessories mainly mobile skins and decided to make a big shift into wearable tech. We came in on this pivotal journey to help create a new identity that looks uber premium, is edgy yet approachable, and has a distinct design language and tone of voice.

Before

After

Brand identity

The inspiration behind the identity was to balance chaos within a grid. Using this grid as a base, the mnemonic is derived as a freeze frame of moving pixels.

Brand packaging

The smartwatch category is dominated by clean, white/black, minimal packaging. This proved as an opportunity to break the mould. We wanted to capture the essence of chaos in a refined manner, ensuring it remains visually engaging while maintaining a premium look and feel.

Brand NOTe

The creators of the brand have established a deep connection with their audience. We believed that the brand note was a great opportunity to engage with them further and reinforce that connection.

website design

We created the brand website with a focus on a seamless purchase experience while showcasing all the relevant information as they scrolled. The visuals were designed to engage users with an active tone of voice in order to encourage meaningful interaction and embody the brand's mission of innovation and creativity.

Hear it from the founder

Niel and Shlok put their faith in us to create the brand they had envisioned. And we are grateful we could do it justice. Here's a note from Niel where he talks about his experience of creating the world of Layers with the TOD team.