Lightyears

LightYears

Strategy
Identity
Packaging
Social media

Lightyears is a new healthy aging brand with a belief that a shift in mindset, along with access to the right support in nutrition, guidance, and evidence-based science, can help us cultivate new primes of health at any age.

Brand identity & visual language

The brand world is thoughtfully crafted to reflect the seriousness of the category while incorporating a mix of typefaces, colours, and illustrations to infuse a sense of optimism and playfulness.

Packaging

In a category that is overly populated with clean, white, minimal packaging, we wanted to bring in some colour & optimism. The LightYears packaging is designed to be both vibrant and fun, while being informative and cueing the gravitas of the category. The idea was to weave in positive connotations of healthy ageing, in line with the brand’s story and purpose.

SOCIAL MEDIA
templates & design language

The social media posts break down complex information using graphs, icons, and illustrations, making serious topics easier to understand. The design, with its bold typography, vibrant imagery and calming illustrations strike the perfect balance between credibility and optimism.