Our clients at Immaculate Bites are passionate about food. Ahana & Udit, the founders of the business - are extremely understanding of the plight mothers face when picking ready-to-eat snacks for their kids.

While growing up (and to date) Ahana often needs a snack-on-the-go and wondered  "How come there's so much innovative healthy stuff going on for adults —but mums only have super unhealthy snacks as options for their kids unless they're fully involved in the process of making it!"

Our clients at Immaculate Bites are passionate about food. Ahana & Udit, the founders of the business - are extremely understanding of the plight mothers face when picking ready-to-eat snacks for their kids.

While growing up (and to date) Ahana often needs a snack-on-the-go and wondered  "How come there's so much innovative healthy stuff going on for adults —but mums only have super unhealthy snacks as options for their kids unless they're fully involved in the process of making it!"

Our clients at Immaculate Bites are passionate about food. Ahana & Udit, the founders of the business - are extremely understanding of the plight mothers face when picking ready-to-eat snacks for their kids.

While growing up (and to date) Ahana often needs a snack-on-the-go and wondered  "How come there's so much innovative healthy stuff going on for adults —but mums only have super unhealthy snacks as options for their kids unless they're fully involved in the process of making it!"

"Open Secret is targeting the children's snacking white-space, with a unique combination of taste and health, something both children and mothers can love"

"Open Secret is targeting the children's snacking white-space, with a unique combination of taste and health, something both children and mothers can love"

"Open Secret is targeting the children's snacking white-space, with a unique combination of taste and health, something both children and mothers can love"

—Sanjot Malhi, VP and consumer sector lead,
   Matrix India

—Sanjot Malhi, VP and consumer sector lead, Matrix India

—Sanjot Malhi, VP and consumer sector lead, Matrix India

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THE PROMISE

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These Nutty Cookies are the solution to guillt-free snacking —packed with nuts and full of fibre, these cookies are the rare combination of healthy and delicious. 

These Nutty Cookies are the solution to guillt-free snacking —packed with nuts and full of fibre, these cookies are the rare combination of healthy and delicious. 

These Nutty Cookies are the solution to guillt-free snacking —packed with nuts and full of fibre, these cookies are the rare combination of healthy and delicious. 

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Open Secret celebrates this — right from the name to the visual language to the packaging.

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THE NAME & LOGO

Some secrets are known to us all. But we tend to forget.

It's an open secret that nuts are a key part of a healthy diet — it doesn't hurt that we're going to be using all kinds of nuts in everything we make.

Some secrets are known to us all. But we tend to forget. It's an open secret that nuts are a key part of a healthy diet — it doesn't hurt that we're going to be using all kinds of nuts in everything we make.

Some secrets are known to us all. But we tend to forget. It's an open secret that nuts are a key part of a healthy diet — it doesn't hurt that we're going to be using all kinds of nuts in everything we make.

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The launch series consists of three flavours - Almond, Peanut and Cashews.
Each ingredient has little personified icons with a secret to share.

The launch series consists of three flavours - Almond, Peanut and Cashews. Each ingredient has little personified icons with a secret to share.

The launch series consists of three flavours - Almond, Peanut and Cashews. Each ingredient has little personified icons with a secret to share.

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The packaging is designed to feel like a storybook. Opening the box tells the story of each member of the nutty family.

The packaging is designed to feel like a storybook. Opening the box tells the story of each member of the nutty family.

The packaging is designed to feel like a storybook. Opening the box tells the story of each member of the nutty family.

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