Plum

Packaging

Plum is a 100% vegan beauty brand, led by Shankar Prasad, with whom we worked closely to redesign the packaging system for some of their key products. While the brand name, identity, and language were already established (and something we loved), we needed to reconfigure the design system to stand out more on shelves across modern trade and chemist stores, where the brand was expanding. Since the brand began its journey in D2C, mindful changes were needed to retain the identity while differentiating products, emphasizing product names, and introducing a slightly fresher color palette.

More coming soon!

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