Launching the world's first fantasy gaming app for cryptocurrency and stocks.

Launching the world's first fantasy gaming app for cryptocurrency and stocks.

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Published, 8th September 2021

Rainmaker

BRANDING | IDENTITY DESIGN

Rainmaker is a fantasy gaming app centred around the stock and cryptocurrency markets. It is the first app to incorporate both markets in the fantasy gaming space.

The founders envisioned inspiring a whole new generation of crypto-curious investors whom they like to call the Gen-I. They wanted to enable this new generation to learn investment strategies on Rainmaker and apply them in real life.

They approached us to design the branding and we were excited to be a part of such a revolutionary product.

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Brand Narrative

Brand Narrative

Rainmaker exists to make Gen-I a community. A community of doers, movers and changemakers.

As a community they learn while they play, but with their eyes always on the prize. Rainmaker wants to make learning about the stock and crypto market fun. To celebrate the rush, the chase and the energy of winning.

Rainmaker is here to help the crypto curious become pro investors tomorrow. All while not missing a beat! All while having fun.

Rainmaker exists to make Gen-I a community. A community of doers, movers and changemakers.

As a community they learn while they play, but with their eyes always on the prize. Rainmaker wants to make learning about the stock and crypto market fun. To celebrate the rush, the chase and the energy of winning.

Rainmaker is here to help the crypto curious become pro investors tomorrow. All while not missing a beat! All while having fun.

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Brand Narrative

Brand Narrative

Rainmaker exists to make Gen-I a community. A community of doers, movers and changemakers.

As a community they learn while they play, but with their eyes always on the prize. Rainmaker wants to make learning about the stock and crypto market fun. To celebrate the rush, the chase and the energy of winning.

Rainmaker is here to help the crypto curious become pro investors tomorrow. All while not missing a beat! All while having fun.

Rainmaker exists to make Gen-I a community. A community of doers, movers and changemakers.

As a community they learn while they play, but with their eyes always on the prize. Rainmaker wants to make learning about the stock and crypto market fun. To celebrate the rush, the chase and the energy of winning.

Rainmaker is here to help the crypto curious become pro investors tomorrow. All while not missing a beat! All while having fun.

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Building the user profile

Building the user profile

Research led us to realise that this new Gen-I that we were looking at wasn’t a traditional target audience which can be described with attributes like age, gender or location.

Among the millions who find crypto-currency and stock trading fascinating, a few are really crypto-curious. This Gen-I strives for growth.

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Brand Design

Brand Design

The logo was designed to be vibrant and dynamic to cue gaming and motion. The distinct moving parts come together to suggest rainmaker is more than the sum of its parts.

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Primary Logo

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Monochromatic Logo

Identity
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Colours

Colours

The colour scheme and gradient map were designed to signify motion and energy. Just like the movements on stock and crypto-markets.

We designed the palette to stay away from stark blacks or whites and introduced the ivory and ebony black. This also helped us create the gradient map which now looks like a spectrum reminiscent of a journey.

Colours
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Colours

Colours

The colour scheme and gradient map were designed to signify motion and energy. Just like the movements on stock and crypto-markets.

We designed the palette to stay away from stark blacks or whites and introduced the ivory and ebony black. This also helped us create the gradient map which now looks like a spectrum reminiscent of a journey.

Colours

Typography

Typography

The brand typeface ‘Nippo’ is a strong and sharp variable font. It was chosen to provide contrast to the fluid lines and gradients with its geometric construction.

Typography

Collaterals

Collaterals

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Collaterals
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Splash Screen

We designed a playful splash screen that is true to the essence of the brand. It’s a prelude to the exciting app experience that awaits the user.

Splash Screen

We designed a playful splash screen that is true to the essence of the brand. It’s a prelude to the exciting app experience that awaits the user.

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Iconography

Iconography

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BusinessCards
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Brand Manual

Brand Manual

BrandBible

Project Credits

Creative Direction : Anushka Sani
Account Director : Aditi Rao
Design Lead : Harshita Borah
Branding & Identity : Harshita Borah

Copywriting : Aishwarya Prabhala
Animation : Simran Tapadia
Iconography : Ameya S K