setu-logo

Setu researches, formulates and designs products relevant to urban living today. In a nutshell : Supercharged care for today’s hyperlife.

Setu researches, formulates and designs products relevant to urban living today. In a nutshell : Supercharged care for today’s hyperlife.

setu-logo-deco

Branding

Branding

The name Setu means 'bridge' in hindi. While the name had a regional origin, we wanted the branding to be modern and relatable to the urban youth. We designed a clean and flexible system for the brand to use creatively or on it's own. 

setu-business-card

The Packaging Design Brief

The Packaging Design Brief

Setu needed to relook at the packaging that they launched with. This is an example of one of the products they had introduced online and in chemists throughout the country. 

We analysed what was working for it by reviewing it on shelf, on an amazon listing grid and in the mind of the consumer. Together with this analysis and the new brand positioning that Setu had crafted, we designed an all new range of packaging and a new visual identity for it.

setu-old-eye

OLD PACKAGING DESIGN

Designing for the Setu Community

Designing for the Setu Community

For Setu's proprietary range of products, we chose to profile the Setu customer and use their photographs on the actual packs. While casting for the shoot, we were very mindful of whom we were using for which product - as we wanted them to represent the brand.

setu-fertil
setugutvideo
setu-lean
setu-eye-video
setu-cholesterol
setu-turmerich-video

The Hero Range

The Hero Range

Setu's hero range of products needed to break the clutter on ecommerce grids in online marketplaces as well as the clinical look on products in chemists.

setu-carton-grid
setu-carton-eye
setu-carton-turme
setu-carton-chol
setu-carton-lean
setun-carton-fertil
setu-carton-liver
setu-carton-gut

Iconography for Packaging

Iconography for Packaging

setu-iconset
setu-carton-back-turme
setu-carton-back-eye
setu-carton-back-lean
setu-bottle-eye
setu-bottle-turmerich
setu-bottle-cholesterol
setu-bottle-lean
setu-bottle-liver
setu-bottle-fertil

The Essentials Range

The Essentials Range

For the essentials range, we needed to design for efficacy against other pharma and nutraceutical brands. We kept it clean and focused on benefits customers wanted to see front and centre.

setu-carton-milk
setu-carton-omega
setu-lipoic
setu-coq10
setu-omega
setu-carn
setu-milk
setu-carn
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