Soch

WEBSITE

OUR PROCESS

KICKOFF

To start off the project we held a workshop with the Soch markteing and product team to understand Soch as a business and a brand. We got an overview of their competition, their product and category breakdown, a sense of their user demographics and some observations and intuitions from the marketing team.

Since Soch had no brand or visual language guides we also did a quick moodboarding to understand how Soch would like to look.

DESIGN SYSTEM

A key takeaway from the kickoff workshop was the fact that Soch, like most fashion labels, is a constantly changing collection of products. We decided to create a set of modules for the Soch team to customize based on what works best from season to season.

The module library was articulated so that the Soch team could easily use it to keep the home page dynamic while also allowing them to link to the relevant category pages.

LOOK & FEEL

The goal of the redesign was to craft a unique digital look and feel for Soch. The brand wordmark with it’s iconic black and red proved a limited palette this exercise. Keeping in mind their products and ethnic bent of design we chose a set of neutral beige colours which would complement their product line while adding a much needed stand out factor.

For the primary typeface we selected Freight Neo, a new age traditional font which worked well with their wordmark. This was limited to titles, select buttons and callout sections. For the secondary typefce we selected Freight Sans which complemented the primary font while also working well for extremely small text, large descriptions and product labels.

NAVIGATION

Given the large number of product categories we designed a two level navigation as the main menu. This adapts to a condensed menu as a shopper scrolls on any given page. 

The footer menu was designed to house a variety of informative pages classed under easy to scan heads. This way users could find them when they needed it most.

HOME & PRODUCT

The core ecommerce pages was designed in a modular fashion to afford Soch the flexibility to create a dynamic home page that could be changed based on the current season or collection.

CART & CHECKOUT

We wanted to ensure that users could view all their personalisation selections easily through their cart to ensure that they recieve the right products. 

The cart and checkout screens were designed to account for a myriad of scenarios to ensure an ideal consumer experience.

ACCOUNT

Soch wanted to use the oppurtunity of a design overhaul to work on their backend processes as well — especially their order tracking and notifications. The user account pages were thorough and the UI design had to account for substantial number of edge cases.

SUPPORTING PAGES

Besides the core ecommerce pages, Soch needed supoorting pages for lookbooks and collections, seasonal sales and promotions and their rewards program.

Creative Director
Anushka Sani

Project Management
Nishita Mohta

Client
Vinay Chatlani

Design Team
Rohit Dasgupta
Farshogar Vazifdar
Prarthna Lalbhai


Project Operations
Luigson Fernandes
Arjun Singh