Stonecraft
STRATEGY
REBRANDING
ILLUSTRATION
Publication
STRATEGY
ILLUSTRATION
Publication
Stonecraft Group is a Hyderabad-based real estate development firm on a mission to design and develop environmentally conscious projects. Spearheaded by Kirthi Chilukuri, they operate under the firm belief of making space for reform by inspiring a culture of sensitivity towards nature.
We were approached to conduct a strategic rebrand and publication design for the developers, who have a strong mission and unique perspective in the real estate category.








REBRANDING WOODS
Stonecraft Woods is a sub-brand of the Stonecraft Group under which they’ve developed some of their most nature-forward projects, including their signature project Woods @Shamshabad, a residential project in a mango orchard - Woods @Indresham and boutique apartments - Woods @Banjara Hills.
We collaborated with the Stonecraft team to craft an innovative brochure for Woods, featuring immersive storytelling, hand-drawn illustrations, and an unheard perspective on living with nature.












PROJECT CREDITS
PROJECT CREDITS
Creative Director
Anushka Sani
Narrative & Strategy
Rohini Pandey
Divya Bhagat
Design Lead
Anisha Sirur
Design Team
Ganesh More
Ritika Varma
Tanvisha Chugh
Tabitha D'Souza
Copy
Aishwarya Prabhala
Project Management
Mesha Bhansali
Project Operations
Arjun Singh
CLIENT
PROJECT CREDITS
Kirthi Chilukuri
Building Brands with Purpose
Building Brands with Purpose
© 2026 Thought Over Design
© 2026 Thought Over Design