Cocoa Bars
PACKAGING
PHOTOGRAPHY
DIGITAL ASSETS
The first ingredient on some of our favourite chocolate bars, surprisingly, is sugar. The Whole Truth is on a mission to make food real again. This time around, they decided to create their own take on the world of chocolates - dark cocoa bars, milk chocolates and an almond bar coated in cocoa.
Every product was made with only clean ingredients, and sweetened with dates. We worked with them closely to design the bars, the chocolate molds and the packaging, creatively directing the photography and creating the launch assets as well.
The first ingredient on some of our favourite chocolate bars, surprisingly, is sugar. The Whole Truth is on a mission to make food real again. This time around, they decided to create their own take on the world of chocolates - dark cocoa bars, milk chocolates and an almond bar coated in cocoa.
Every product was made with only clean ingredients, and sweetened with dates. We worked with them closely to design the bars, the chocolate molds and the packaging, creatively directing the photography and creating the launch assets as well.
Cocoa Bars
PACKAGING
PHOTOGRAPHY
DIGITAL ASSETS
The first ingredient on some of our favourite chocolate bars, surprisingly, is sugar. The Whole Truth is on a mission to make food real again. This time around, they decided to create their own take on the world of chocolates - dark cocoa bars, milk chocolates and an almond bar coated in cocoa.
Every product was made with only clean ingredients, and sweetened with dates. We worked with them closely to design the bars, the chocolate molds and the packaging, creatively directing the photography and creating the launch assets as well.
The first ingredient on some of our favourite chocolate bars, surprisingly, is sugar. The Whole Truth is on a mission to make food real again. This time around, they decided to create their own take on the world of chocolates - dark cocoa bars, milk chocolates and an almond bar coated in cocoa.
Every product was made with only clean ingredients, and sweetened with dates. We worked with them closely to design the bars, the chocolate molds and the packaging, creatively directing the photography and creating the launch assets as well.
Dark Cocoa Bar
The Whole Truth’s dark cocoa bar is their take on dark chocolates. The product is a date-sweetened cocoa bar made with 100% clean ingredients.
Dark chocolates are a more premium and elevated space, and we designed this range to be as visually intricate and decadent looking as the other bars on the shelf. Each dark cocoa bar had its own story that was translated into stories on the pack, with detailed illustrations.
As always, the packaging had all ingredients listed upfront, along with their respective percentages.
We also had the chance to design the bar itself to be portion controlled, which became an iconic asset for the brand.
CATEGORY LEARNINGS
We started with a deep dive in the world of dark chocolates - through tasting sessions, store visits, documenting and studying bar designs as well as packaging cues in this space.
It quickly stood out that this was an indulgent category, and most packs were designed to look beautiful and giftable. Most packs had detailed designs and premium print finishes, with a focus on craft and bean-to-bar processes. So, in a world of premiumness and decadence, what would our dark cocoa bar look like?
We started with a deep dive in the world of dark chocolates - through tasting sessions, store visits, documenting and studying bar designs as well as packaging cues in this space.
It quickly stood out that this was an indulgent category, and most packs were designed to look beautiful and giftable. Most packs had detailed designs and premium print finishes, with a focus on craft and bean-to-bar processes. So, in a world of premiumness and decadence, what would our dark cocoa bar look like?
DESIGNING THE COCOA BAR
With this project, we had the opportunity to design the cocoa bar itself. We wanted the bar to be a delightful experience while being functional as well.
It’s designed to address mindful indulgence by breaking the expected grid that you’d see on most bars in the market. The pieces were differently sized and marked S, M, L, XL, XXL for different sizes of cravings.
With this project, we had the opportunity to design the cocoa bar itself. We wanted the bar to be a delightful experience while being functional as well.
It’s designed to address mindful indulgence by breaking the expected grid that you’d see on most bars in the market. The pieces were differently sized and marked S, M, L, XL, XXL for different sizes of cravings.
TWT COCOA FACTORY
We wanted to create a visual unit for the range that said “TWT COCOA FACTORY”. We designed it as a stamp, to capture the cocoa pod as a primary ingredient, signifying that only clean ingredients will ever enter this factory.
We wanted to create a visual unit for the range that said “TWT COCOA FACTORY”. We designed it as a stamp, to capture the cocoa pod as a primary ingredient, signifying that only clean ingredients will ever enter this factory.
PACKAGING DESIGN
We evolved the format of The Whole Truth statements to become stories written specifically for each of the bars. We brought these stories to life with carefully crafted illustrations, handwritten ingredient lists and beautiful print finishes. We also designed the bar to clearly state the ingredients, even from a distance.
To capture the in-house bean to bar setup, we illustrated the entire process on the inside of the pack, which gets revealed once the pack is fully open.
We evolved the format of The Whole Truth statements to become stories written specifically for each of the bars. We brought these stories to life with carefully crafted illustrations, handwritten ingredient lists and beautiful print finishes. We also designed the bar to clearly state the ingredients, even from a distance.
To capture the in-house bean to bar setup, we illustrated the entire process on the inside of the pack, which gets revealed once the pack is fully open
Blue Tokai Collaboration
The Whole Truth loves coffee. So much that they put it in everything! When it came to the dark cocoa bars, Blue Tokai’s single origin coffee beans were the perfect blend with TWT’s recipe for a coffee flavoured bar.
Since Blue Tokai is a popular brand, we wanted to leverage their brand assets in a way that really speaks to their existing loyalists, as well as maintain visual elements from the existing TWT cocoa bars.
THE PERFECT BLEND OF
BOTH WORLDS
Every collaborative exercise starts with a thorough understanding of both brands. The brand world of Blue Tokai is distinct & iconic - the peacock mascot with the logo, vector illustrations inspired by regional art forms like Gond, Madhubani, Warli etc. We wanted to celebrate some of these iconic elements as an integral part of the pack design.
PACKAGING DESIGN
As is the system for all brand collabs, the Truth statement highlighted the brand within it, along with an ode to the coffee cocoa bar.
For this illustration, we brought in elements typically associated with the Blue Tokai brand, such as their iconic colour & peacock mascot, and re-interpreted them in the TWT illustration style.
Some elements were gold foiled, along with the Blue Tokai logo to add premiumness to the pack.
DARK COCOA CONVERSATIONS
DARK COCOA CONVERSATIONS
Milk Chocolate
Milk Chocolate
This was the next product range from the cocoa factory after the dark cocoa bars. Sweetened only with dates, the milk chocolate bars aimed to be one of the few 100% clean alternatives in the Indian market.
This category was more retail-focused, reaching the larger mass audience for the first time, and the design choices for this range were heavily informed by the category norms. However this didn't work. While the design ticked all the boxes meant to make it a commercial success, it didn't match the brand identity and didn’t resonate with the audience. So we took the consumer feedback into consideration and redesigned it.
This was the next product range from the cocoa factory after the dark cocoa bars. Sweetened only with dates, the milk chocolate bars aimed to be one of the few 100% clean alternatives in the Indian market.
This category was more retail-focused, reaching the larger mass audience for the first time, and the design choices for this range were heavily informed by the category norms. However this didn't work. While the design ticked all the boxes meant to make it a commercial success, it didn't match the brand identity and didn’t resonate with the audience. So we took the consumer feedback into consideration and redesigned it.
PACKAGING DESIGN
This bar followed the same concept as Dark Cocoa Bar, as it had become an iconic asset for the brand. And so, for the first time, the pack was designed to play up the bar and it’s creaminess through visuals of milk drops and splashes.
The voice of the brand was scaled back on this pack switching out the TWT line for more focus on the word ‘Milky’. The design moved to be more direct and less layered than the dark cocoa bar.
This bar followed the same concept as Dark Cocoa Bar, as it had become an iconic asset for the brand. And so, for the first time, the pack was designed to play up the bar and it’s creaminess through visuals of milk drops and splashes.
The voice of the brand was scaled back on this pack switching out the TWT line for more focus on the word ‘Milky’. The design moved to be more direct and less layered than the dark cocoa bar.
We came back to the signature of the brand – using hand drawn type, cueing indulgence through subtle wavy shapes as opposed to the prominent milk wave and splashes before. We also featured ingredient inspired illustrations on the front of the pack to further increase the focus on the 100% clean ingredients - the way it’s always been.
Badaam Cocoa Bar
Badaam Cocoa Bar
After successful launches of the date-sweetened dark cocoa bars and milk chocolates, the cocoa factory wanted to make a foray into the countline chocolate bar category. Put simply, a countline is the industry term for a bar that’s on the counter and is a ‘see it, buy it’ purchase.
After successful launches of the date-sweetened dark cocoa bars and milk chocolates, the cocoa factory wanted to make a foray into the countline chocolate bar category. Put simply, a countline is the industry term for a bar that’s on the counter and is a ‘see it, buy it’ purchase.
THE PRODUCT
THE PRODUCT
The Badaam bar is a chunky date-sweetened bar that’s full of nuts or a 6-almond healthy snack. One of the few of its kind in a category that’s driven by impulse.
The Badaam bar is a chunky date-sweetened bar that’s full of nuts or a 6-almond healthy snack. One of the few of its kind in a category that’s driven by impulse.
BREAKING THE MOULD
We went through several iterations for the bar design itself. The idea behind this was to make it stand out in the category and stay true to the brand.
FINAL IDEA
FINAL IDEA
After several explorations of designs and shapes, an idea we all resonated with was to bring the nuts front and centre and design the cocoa bar around it. We collaborated with the TWT team to come up with a design for the mould that would complement the idea for the bar.
After several explorations of designs and shapes, an idea we all resonated with was to bring the nuts front and centre and design the cocoa bar around it. We collaborated with the TWT team to come up with a design for the mould that would complement the idea for the bar.
CATEGORY NORMS FOR PACKAGING
We studied the market for the existing brands to understand what their products looked like and how we could stand out on the shelf. Single consumption cocoa bars are all about fun and instant excitement and our research revealed that the name, colors and the packaging did most of the heavy lifting.
The names were evocative and denoted either the size of the bar or the experience of munching into it. While the packaging was enticing with loud type, metallic finishes and delicious-looking bars on the front of pack.
NAMING THE BAR
NAMING THE BAR
Keeping up with category norms, the idea for the TWT bar’s name was directly inspired by the bar itself. After shortlisting a few names we decided that the best way to name the product would be to base it on the hero ingredient of the product - the almonds. Hence, the name Badaaaam (read: Ba-daaamn!).
The name is a pun with a fun ring to it and an exaggeration of the bar. This also opens the possibility of expanding the range to include bars with other nuts as hero ingredients.
Keeping up with category norms, the idea for the TWT bar’s name was directly inspired by the bar itself. After shortlisting a few names we decided that the best way to name the product would be to base it on the hero ingredient of the product - the almonds. Hence, the name Badaaaam (read: Ba-daaamn!).
The name is a pun with a fun ring to it and an exaggeration of the bar. This also opens the possibility of expanding the range to include bars with other nuts as hero ingredients.
PACKAGING DESIGN
TYPOGRAPHY
A typography-led approach was a good fit for the category as well as the name shortlisted for the bar. The type treatment needed to be layered, detailed and out of the ordinary. To bring the focus onto the almonds and the name inspired by it, it also needed to have depth and personality.
To create typography that balanced whimsy and logic needed for this brief, we collaborated with Kaashvi, a type designer. The result was a dynamic type inspired by the TWT font ‘Obviously’ that captured the name in all its onomatopoeic brilliance.
PHOTOGRAPHY ON PACK
Imagery plays a big part when it comes to cocoa bars, which needs to look appetizing, indulgent and playful. The shots of the Badaam bar are ingredient focused, show the tactility (nutty/chunky texture) of the product and bring out the quick snack element of it.
We shot the product image to show the brand's selling point, lots of almonds showing on top.
METALLIC WRAPPER
We wanted the wrapper to be metallic as well but in a manner that aided the design as opposed to being the centre of it. The metallic treatment was used as a highlight for a few TWT products but this was the first time we used it as one of the main features. We wanted to lean in to the category codes of how tactile / eye catching a product could look on the shelf - bringing in textures / metallic effect helped the packaging belong on the retail shelf.
Diwali Gift Box
Diwali Gift Box
TWT curated a gift box for Diwali with some of their cocoa bar products. But this time around they also surprised everyone with some never-seen, never-tasted-before cookies.
This Diwali gift box was designed to be fun and festive, with detailed ingredient illustrations gold foiled on the box. The visuals complemented the cocoa bar pack designs, while the copy was crafted to be on brand and wholesome.
TWT curated a gift box for Diwali with some of their cocoa bar products. But this time around they also surprised everyone with some never-seen, never-tasted-before cookies.
This Diwali gift box was designed to be fun and festive, with detailed ingredient illustrations gold foiled on the box. The visuals complemented the cocoa bar pack designs, while the copy was crafted to be on brand and wholesome.
PROJECT CREDITS:
DARK CHOCOLATE
PROJECT CREDITS
DARK CHOCOLATE
Strategy & Creative Director
Anushka Sani
Lead Designer
Jyothi
Design & Copy
Ganesh More
Niyati Mehta
Tabitha D'Souza
Aishwarya Prabhala
Project Management
Aditi Rao
Aroushka D’Mello
Project Operations
Luigson Fernandes
Arjun Singh
PHOTOGRAPHY CREDITS:
DARK CHOCOLATE
PHOTOGRAPHY & FILM CREDITS
DARK CHOCOLATE
Creative Director
Anushka Sani
Photography
Assad Dadan
Photography Styling
Ria Panjabi
Moodboards & Art Direction
Harshita Borah
Post Production
Final Visuals
Project Management
Aditi Rao
Nishita Mohta
Aroushka D’Mello
Creative Team
Jyothi Iyer
Niyati Mehta
Tabitha D'Souza
Project Operations
Luigson Fernandes
Arjun Singh
PROJECT CREDITS:
MILK CHOCOLATE
PROJECT CREDITS
MILK CHOCOLATE
Strategy & Creative Director
Anushka Sani
Lead Designer
Jyothi
Design & Copy
Hridaya Shah
Niyati Mehta
Project Management
Aditi Rao
Project Operations
Luigson Fernandes
Arjun Singh
Photography & Styling
The Whole Truth Team
PROJECT CREDITS:
BADAAM CHOCOLATE
PROJECT CREDITS
Strategy & Creative Director
Anushka Sani
Lead Designer
Jyothi
Design & Copy
Niyati Mehta
Type Design
Kaashvi Kothari
Photography & Retouching
Assad Dadan
Project Management
Aditi Rao
Project Operations
Luigson Fernandes
Arjun Singh
PROJECT CREDITS:
DIWALI GIFT BOX
PROJECT CREDITS
Strategy & Creative Director
Anushka Sani
Lead Designer
Jyothi
Design & Copy
Aayushi Kapadia
Ganesh More
Shreya Chhajed
Project Management
Aditi Rao
Project Operations
Luigson Fernandes
Arjun Singh
Photography
Khanjana Mistry and
The Whole Truth Team
Building Brands with Purpose
Building Brands with Purpose
© 2026 Thought Over Design
© 2026 Thought Over Design