Ugaoo x Jackie Shroff
Ugaoo x Jackie Shroff
brand campaign
creative direction
SCRIPT WRITING
brand campaign
creative direction
script writing
Our journey with Ugaoo has now grown into a milestone campaign with the inimitable Jackie Shroff. We conceptualised the ‘Ugaoo Bhidu, Ugaoo’ campaign, scripting five films, a series of shorter ads, and a launch photoshoot that brought alive Jackie’s long-standing love for plants in his classic bhidu style. The first film launched in August 2025, with the rest set to follow in the coming months.
Our journey with Ugaoo has now grown into a milestone campaign with the inimitable Jackie Shroff. We conceptualised the ‘Ugaoo Bhidu, Ugaoo’ campaign, scripting five films, a series of shorter ads, and a launch photoshoot that brought alive Jackie’s long-standing love for plants in his classic bhidu style. The first film launched in August 2025, with the rest set to follow in the coming months.
why jackie?
why jackie?
Jackie Shroff embodies authenticity, warmth, and a deep-rooted connection to nature—qualities that echo Ugaoo’s spirit. Truly, there’s no one better to grow this journey with us.
Jackie Shroff embodies authenticity, warmth, and a deep-rooted connection to nature—qualities that echo Ugaoo’s spirit. Truly, there’s no one better to grow this journey with us.
Bhidu Bola Ugaoo
Bhidu Bola Ugaoo
The idea behind the film was to show that even if your first plant doesn’t survive, the journey isn’t over. With a dramatic, humorous twist, Jackie nudges a plant parent to try again in his unmistakable style. The film sends a message of compassion for plants and for new plant parents alike, turning a small setback into a reminder that with Ugaoo, there’s always another chance to grow.
The idea behind the film was to show that even if your first plant doesn’t survive, the journey isn’t over. With a dramatic, humorous twist, Jackie nudges a plant parent to try again in his unmistakable style. The film sends a message of compassion for plants and for new plant parents alike, turning a small setback into a reminder that with Ugaoo, there’s always another chance to grow.
No one can top
Jackie’s gift
No one can top Jackie’s gift
For the second film, we wanted to show why plants are the best gift for any occasion. Jackie shows us where he finds the most beautiful ones and shares them in his own playful, larger-than-life way.
For the second film, we wanted to show why plants are the best gift for any occasion. Jackie shows us where he finds the most beautiful ones and shares them in his own playful, larger-than-life way.
Photoshoot
Photoshoot
We knew we had to capture Jackie Shroff in his element for the photoshoot. Open-collar shirts, bell-bottoms, a scarf around the neck, and printed shirts – all mimic Jackie’s personal style. It’s casual, suave, and unapologetically him. Set against a lush backdrop of Ugaoo plants, the photoshoot was conceptualised and planned to work across formats for the launch creatives of this campaign.
We knew we had to capture Jackie Shroff in his element for the photoshoot. Open-collar shirts, bell-bottoms, a scarf around the neck, and printed shirts – all mimic Jackie’s personal style. It’s casual, suave, and unapologetically him. Set against a lush backdrop of Ugaoo plants, the photoshoot was conceptualised and planned to work across formats for the launch creatives of this campaign.
PROJECT CREDITS
Brand & Creative Direction
Anushka Sani
Creative Strategy
Rohini Pandey
Art Direction
Aayushi Kapadia
Script Writing
Aishwarya Prabhala
Rohini Pandey
Project Management
Mesha Bhansali
Meryll Koshy
Project Operations
Zohra Bandi
Arjun Singh
Production House
Cathect Studios & Team
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Building Brands with Purpose
Building Brands with Purpose
© 2026 Thought Over Design
© 2026 Thought Over Design