Vahdam

Packaging

Vahdam is a brand that has created a mark both globally and in India. Founded by Bala Sarda, the brand has been built for international appeal. We were approached to help the brand create the packaging system and language for a new range of more affordable teas as part of the growing portfolio. This range was launched with big box retailer Walmart in the USA and hence had to appeal to a wide audience while leveraging the brand equity and design language that has already been established over the years. We chose to build an illustrated style for the front of packs to differentiate between the various blends and for clear distinction between packs on the retail shelf.

More coming soon!

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