Wadhwani AI
Wadhwani AI
IDENTITY | WEB DESIGN | ANIMATION
The Wadhwani Institute for Artificial Intelligence is an independent, non-profit research institute and global hub, developing and deploying AI solutions to achieve social impact. They partner with government bodies and global nonprofits to ensure that their innovations will improve the lives of those who need them the most.
As one of the world’s first institutes of our kind, their mission is to develop AI solutions to overcome challenges of societal importance in domains such as agriculture and health domains, such as pest management for cotton farms, maternal, newborn and child health, tuberculosis and COVID19.
Their team consists of world-renowned scientists, innovators, and entrepreneurs from Microsoft, Stanford, Yale, Cornell, and IITs.
The Wadhwani Institute for Artificial Intelligence is an independent, non-profit research institute and global hub, developing and deploying AI solutions to achieve social impact. They partner with government bodies and global nonprofits to ensure that their innovations will improve the lives of those who need them the most.
As one of the world’s first institutes of our kind, their mission is to develop AI solutions to overcome challenges of societal importance in domains such as agriculture and health domains, such as pest management for cotton farms, maternal, newborn and child health, tuberculosis and COVID19.
Their team consists of world-renowned scientists, innovators, and entrepreneurs from Microsoft, Stanford, Yale, Cornell, and IITs.
We worked with the Wadhwani-AI team to revamp their parent-brand identity and create impactful communication pieces, in both print & digital formats, for projects like the award-winning Newborn Anthropometry project, their Pest Management System, TraceTB and Cough Against Covid.
For us at Thought Over Design, the partnership has been both challenging & fulfilling. It was a rare opportunity to design for stakeholders, ranging from internal & external partners, to cotton farmers, government officials and scientists. We were humbled to witness how good communication design has the power to improve an organisation's on-ground impact towards social good.
We worked with the Wadhwani-AI team to revamp their parent-brand identity and create impactful communication pieces, in both print & digital formats, for projects like the award-winning Newborn Anthropometry project, their Pest Management System, TraceTB and Cough Against Covid.
For us at Thought Over Design, the partnership has been both challenging & fulfilling. It was a rare opportunity to design for stakeholders, ranging from internal & external partners, to cotton farmers, government officials and scientists. We were humbled to witness how good communication design has the power to improve an organisation's on-ground impact towards social good.
Revisiting the Brand
Revisiting the Brand
Wadhwani AI aims to create real world impact through AI, at scale. They implement AI technologies to find intelligent solutions to solve intractable problems through research and collaborations. Using their research, the organisation aimed to connect to not just highly educated researchers and experts, but also ground-level volunteers, government organisations and workers across rural India.
Who are we talking to?
Brand Evolution
Brand Evolution
The Wadhwani Institute of Artificial Intelligence approached us to aid with creating a visual refresh of their existing identity. The aim of the project was to add vibrance to the brand, and make their presence more welcoming & inspiring to all stakeholders.
Colour Palette
Brand Evolution
Brand Evolution
The Wadhwani Institute of Artificial Intelligence approached us to aid with creating a visual refresh of their existing identity. The aim of the project was to add vibrance to the brand, and make their presence more welcoming & inspiring to all stakeholders.
Colour Palette
We created vibrant gradients to give the brand a refreshing modern feel
Typography
While we selected Tablet Gothic to be our primary typeface, we realised that there was a need for an additional typeface that would be easily available by default in all the computers. Therefore, to ensure consistency between files and decks made by the researchers at the organisation, we proposed Tahoma as the standard font for all documentation and presentations being made on standard Microsoft Office and Google Suite softwares
Sub-brand identities
A simple system was created for the branding of the organisation’s ever-evolving projects.
We created vibrant gradients to give the brand a refreshing modern feel
Typography
While we selected Tablet Gothic to be our primary typeface, we realised that there was a need for an additional typeface that would be easily available by default in all the computers. Therefore, to ensure consistency between files and decks made by the researchers at the organisation, we proposed Tahoma as the standard font for all documentation and presentations being made on standard Microsoft Office and Google Suite softwares
Sub-brand identities
A simple system was created for the branding of the organisation’s ever-evolving projects.
Stationary
Website
The visual style for the website came about as a natural extension of the identity and brand purpose. The pages were revamped keeping in mind the wide range of users that may access them, from researchers and experts to government organisations and NGOs
OLD HOMEPAGE
REFRESHED HOMEPAGE
ABOUT US
PUBLICATIONS
PROJECT PAGE
PARTNERS PAGE
Website
The visual style for the website came about as a natural extension of the identity and brand purpose. The pages were revamped keeping in mind the wide range of users that may access them, from researchers and experts to government organisations and NGOs
REFRESHED HOMEPAGE
ABOUT US
PROJECT PAGE
PUBLICATIONS
PARTNERS PAGE
Scalable System for Web Pages
Scalable System for Web Pages
We created templates for the pages of the website, allowing the client to adapt them according their ever updating content and research.
PROJECT OVERVIEW
NEWS
PROJECT RESULTS
UPDATES
RESOURCES
BLOG POST
Scalable System for Web Pages
Scalable System for Web Pages
We created templates for the pages of the website, allowing the client to adapt them according their ever updating content and research.
PROJECT OVERVIEW
NEWS
UPDATES
RESOURCES
PROJECT RESULTS
BLOG POST
Presentation Templates
Presentation Templates
Presentation Templates
Presentation Templates
Videos and Animations
Videos and Animations
Numerous projects developed at the Institute are aimed to be implemented in rural India, where literacy may be a major obstacle. Therefore, a lot of the learning materials consisted of educational videos with simple diagrams and illustrations to aid in the process of educating the end user about the technology.
COTTON APP EXPLAINER VIDEO
COTTON TRAP IMAGE CAPTURING TUTORIAL
COTTON TRAP MONITORING TUTORIAL
These videos were translated and captioned in 8 Indian regional languages, ensuring that the information could be understood by farmers in some of the most rural parts of India.
Social Media
Social Media
Project Credits
Project Credits
Strategy & Creative Direction : Anushka Sani
Project Management : Nishita Mohta
UI/UX Design : Rohit Dasgupta, Farshogar Vazifdar
Animation : Anisha Sirur, Ganesh More, Farshogar Vazifdar
Design Team : Jyothi Iyer, Harshita Borah, Simran Tapadia
Strategy & Creative Direction : Anushka Sani
Project Management : Nishita Mohta
UI/UX Design : Rohit Dasgupta, Farshogar Vazifdar
Animation : Anisha Sirur, Ganesh More, Farshogar Vazifdar
Design Team : Jyothi Iyer, Harshita Borah, Simran Tapadia
Building Brands with Purpose
Building Brands with Purpose
© 2026 Thought Over Design
© 2026 Thought Over Design