Wellbeing Nutrition
Daily Greens
NAMING, IDENTITY AND PACKAGING
Wellbeing Nutrition is built by nutrition experts who are passionate about all things food. From herbs and greens to fruits and adaptogens. They bring together pure ingredients and future-ready science to create powerful combinations of vitamins, minerals, and nutrients. Their groundbreaking nutrition products are designed to make a difference and help bring about habitual changes to your life.
Wellbeing Nutrition is built by nutrition experts who are passionate about all things food. From herbs and greens to fruits and adaptogens. They bring together pure ingredients and future-ready science to create powerful combinations of vitamins, minerals, and nutrients. Their groundbreaking nutrition products are designed to make a difference and help bring about habitual changes to your life.
Naming the parent brand
Naming the parent brand
The name for the parent company, Wellbeing Nutrition, was created to house a feeling of care and nurturing. A place for the modern person - stressed out, busy and time-poor - to take a moment for themselves and their well-being. With the aim to create conscious health based solutions for the person on-the-go, we created a brand that focuses on the welfare of their consumer.
Daily Greens is an effervescent tablet formulated with all the nutrients that come from one full serving of fresh greens and veggies. By creating an exciting and easy to consume drink, Daily Greens excels at getting people who are averse to eating leafy vegetables their daily dose of vitamins. Since the product is something India hasn’t seen before, it was important to dial up the functionality of this name and keep it memorable and simple.
Designing for Impact and Differentiation
Designing for Impact and Differentiation
Over the last few years, India has seen a host of new nutraceuticals and health supplement brands. We positioned Wellbeing Nutrition as a brand that differentiates itself by being more about a lifestyle than about addressing one specific function. With this in mind - Daily Greens has been designed to connect with the customer on a more holistic level as opposed to being about one benefit. We decided to make the primary focus the visual freshness of the produce that goes into making one potent tablet.
Over the last few years, India has seen a host of new nutraceuticals and health supplement brands. We positioned Wellbeing Nutrition as a brand that differentiates itself by being more about a lifestyle than about addressing one specific function. With this in mind - Daily Greens has been designed to connect with the customer on a more holistic level as opposed to being about one benefit. We decided to make the primary focus the visual freshness of the produce that goes into making one potent tablet.
Packaging Photography
Packaging Photography
With this in mind - Daily Greens has been designed to connect with the customer on a more holistic level as opposed to being about one benefit. We decided to make the primary focus the visual freshness of the produce that goes into making one potent tablet.
With this in mind - Daily Greens has been designed to connect with the customer on a more holistic level as opposed to being about one benefit. We decided to make the primary focus the visual freshness of the produce that goes into making one potent tablet.
FINAL IMAGE FOR OUR PACK
Loved by people everywhere
Loved by people everywhere
All images from @wellbeing.nutrition on Instagram
Project Credits
Strategy & Creative Direction : Anushka Sani
Project Management : Swati Dua
Design Lead : Avantika Amladi
Creative Team : Anisha Sirur, Janvi Parekh, Satej Mulick, Shreya Vyas
On-Pack Photography : Daniel Schecter
Building Brands with Purpose
Building Brands with Purpose
© 2021 Thought Over Design
© 2021 Thought Over Design