Daily Greens

Wellbeing Nutrition

Daily Greens

NAMING, IDENTITY AND PACKAGING

Wellbeing Nutrition is built by nutrition experts who are passionate about all things food. From herbs and greens to fruits and adaptogens. They bring together pure ingredients and future-ready science to create powerful combinations of vitamins, minerals, and nutrients. Their groundbreaking nutrition products are designed to make a difference and help bring about habitual changes to your life.

Naming the parent brand

The name for the parent company, Wellbeing Nutrition, was created to house a feeling of care and nurturing. A place for the modern person - stressed out, busy and time-poor - to take a moment for themselves and their well-being. With the aim to create conscious health based solutions for the person on-the-go, we created a brand that focuses on the welfare of their consumer.

Daily Greens is an effervescent tablet formulated with all the nutrients that come from one full serving of fresh greens and veggies. By creating an exciting and easy to consume drink, Daily Greens excels at getting people who are averse to eating leafy vegetables their daily dose of vitamins. Since the product is something India hasn’t seen before, it was important to dial up the functionality of this name and keep it memorable and simple.

Designing for Impact and Differentiation

Over the last few years, India has seen a host of new nutraceuticals and health supplement brands. We positioned Wellbeing Nutrition as a brand that differentiates itself by being more about a lifestyle than about addressing one specific function. With this in mind - Daily Greens has been designed to connect with the customer on a more holistic level as opposed to being about one benefit. We decided to make the primary focus the visual freshness of the produce that goes into making one potent tablet.

Packaging Photography

The packaging was created to further build on the idea of freshness and vibrancy that comes from eating leafy greens. To do this, we highlighted the ingredients in the tablet and created a fresh, green, layered photograph for the front of the dispenser.

Packaging Photography

With this in mind - Daily Greens has been designed to connect with the customer on a more holistic level as opposed to being about one benefit. We decided to make the primary focus the visual freshness of the produce that goes into making one potent tablet.