Godrej Interio
Branding
CLIENT
Established in 1923, Godrej Interio is one of India's oldest and most trusted furniture brands. They are considered market leaders in their segment and have an extensive reach across the country. Godrej Interio wanted us to be part of their brand evolution, to create a style that would reflect their ability embrace change to meet their consumers' needs.
Objective
Objective
Reposition Interio as the ‘habitat’ brand of choice for a rapidly evolving world.
Reposition Interio as the ‘habitat’ brand of choice for a rapidly evolving world.
Reposition Interio as the ‘habitat’ brand of choice for a rapidly evolving world.
CONCEPT
We see Godrej Interio’s creations as objects that are in serious relationships with the space they inhabit and the people who use them. These meaningful relationships begin with the talented folks who design each piece, and extend to the massive institutions that outfit huge spaces with their work. At the end of the day, that’s what we wanted the brand to be about - adding value to people’s lives through great relationships.
IDENTITY
This is our Brand Mark. It is the representation of the core philosophy that guides the brand - “we add value, through great relationships.”
Think of the Brand Mark as Godrej Interio’s soul, made visible.
This is our Brand Mark. It is the representation of the core philosophy that guides the brand - “we add value, through great relationships.”
Think of the Brand Mark as Godrej Interio’s soul, made visible.
+ Friendly
+ Balanced
+ Open
+ Visible shift
The Logo melds together the Godrej logo and the new wordmark for the “Interio” brand. We created it using Cera Godrej Interio, a typeface we customised exclusively for the brand. We chose this typeface to create an open, balanced and friendly wordmark, with a focus on clarity, scale and legibility. It draws its conceptual relevance from the Brand Mark and ties the identity together.
We initiated a workshop with company stakeholders to arrive at a fresh point of positioning. We wanted the new Interio to be like the savvy friend or colleague whose advice you seek out. The new brand has a fun, confident personality that speaks to consumers in their own language. Armed with a distinct voice and bright, bold visuals, we created the face of an easygoing, everyman brand.
Custom Font - CERA GODREJ INTERIO
Custom Font - CERA GODREJ INTERIO
We worked with the creator of Cera pro to create a customised version called Cera Godrej Interio. It is their brand font, used for the logo and all communication.
It has 6 weights with italics, as well as an extended glyph set with customised glyphs for the brand. It is great for clean and playful communication for print and digital.
We worked with the creator of Cera pro to create a customised version called Cera Godrej Interio. It is their brand font, used for the logo and all communication.
It has 6 weights with italics, as well as an extended glyph set with customised glyphs for the brand. It is great for clean and playful communication for print and digital.
CLIENTS SPEAK
“They bring a fresh perspective and rigour to every stage of the process and accept feedback so readily to make the work even better.”
“They bring a fresh perspective and rigour to every stage of the process and accept feedback so readily to make the work even better.”
Amitesh Bhartia
Chief Communications Officer, Godrej Interio
Stay tuned...